Podcast Upfronts 2022: what we learnt
With speakers exploring podcasting’s storytelling capability, the growth of the market, and the rising popularity of news and current affairs content...
Learn moreStay Engaged Session 8: You've Got a Friend in a Podcast
Posted on: Tuesday 26 May 2020 | IAB UK
The intimacy of podcasting creates engaged and loyal audiences, with listeners looking to their favourite podcasts to help them through tough times. In this session, Acast reflects on connections made, and to be made, through podcasting; featuring Emily Dean from ‘Walking the Dog’, James Barr and Dan Hudson of ‘A Gay And A NonGay’, and Caroline Foran from ‘Owning It: The Anxiety Podcast’.
Listen to the podcast here.
Related content
IAB UK partners with The Podcast Show to celebrate the growing opportunities in podcasts
The Podcast Show is taking place 25-26 May to celebrate the growth and popularity of podcasting, as well as supporting new creators that are helping...
Learn more
IAB UK Podcast | Introducing IAB UK's Real Living 2021
This week, IAB UK launched the final part of our Real Living research into the behaviour of shoppers, gamers, listeners and viewers over the past...
Learn more
IAB UK Podcast | 'Exploring ethical advertising' with Mindshare & Taboola
In the latest episode of the podcast, we get stuck into ethical advertising with Taboola and Mindshare
Learn more
Why digital advertising works
Discover why digital advertising is effective for reaching your customers and building brands.