Stay Engaged Session 5: 'Purpose, in a Time of Crisis' with Good-Loop

Posted on Monday 28 June 2021 | IAB UK

In trying times, ‘good business’ matters more than ever and actions speak far louder than words. In this session, find out how Good-Loop is helping brands continue advertising with purpose, while also literally funding the front-line through immediate donations to vital causes.

Listen to the podcast here

Written by



Related content


Podcast Upfronts 2022: what we learnt

Learn more

Brands’ handling of the COVID-19 pandemic will impact buying habits

Learn more
Podcast host

IAB UK partners with The Podcast Show to celebrate the growing opportunities in podcasts

Learn more

Season 2 Episode 1 | Don't be a #clickhead

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.