Stay Engaged Session 11: The Art of Successful Troublemaking

Posted on: Friday 29 May 2020 | IAB UK

Agitation and transformation are the lifeblood of our advertising. But what does it take to be a successful troublemaker? How do you become a fire-starter without starting actual fires? How do you build a career on being contrary, and lead your team to challenge consensus? Join Tor Thompson, EMEA Regional Director for Microsoft Advertising's Business Team as she shares her learnings from the last few years to inspire you to bring about change.

Listen to the podcast here.

Written by



Related content


Podcast Upfronts 2022: what we learnt

With speakers exploring podcasting’s storytelling capability, the growth of the market, and the rising popularity of news and current affairs content...

Learn more
Podcast host

IAB UK partners with The Podcast Show to celebrate the growing opportunities in podcasts

The Podcast Show is taking place 25-26 May to celebrate the growth and popularity of podcasting, as well as supporting new creators that are helping...

Learn more
Podcast tile

IAB UK Podcast | Introducing IAB UK's Real Living 2021

  This week, IAB UK launched the final part of our Real Living research into the behaviour of shoppers, gamers, listeners and viewers over the past...

Learn more

IAB UK Podcast | 'Exploring ethical advertising' with Mindshare & Taboola

In the latest episode of the podcast, we get stuck into ethical advertising with Taboola and Mindshare

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.