Stay Engaged Session 10: The Power of Personalisation
Posted on: Thursday 28 May 2020 | IAB UK
Creating and interpreting sound has given humans a distinct evolutionary advantage. Our ability to subconsciously filter information and prioritise attention was refined well before the ‘battle for attention’ we all experience in the modern digital world. In this experiential session, Sam Crowther, Executive Creative Director at A Million Ads, explores how our evolutionary legacy can be harnessed by dynamic creative to help brands communicate instinctively.
Listen to the podcast here.
IAB UK Connected | Season 2 Episode 7: 'Today in Focus', with The Guardian's Rachel HumphreysLearn more
IAB UK Connected | Season 2 Episode 6: Getting travel back on the move, with Tripadvisor's Shibani WaliaLearn more
Brands’ handling of the COVID-19 pandemic will impact buying habits
79% of people say that they are more likely to buy from companies that have responded well to the crisis, with supermarkets top of the billLearn more