Stay Engaged Session 14: 'Advertising in 2030'
Posted on: Wednesday 03 June 2020 | IAB UK
What will advertising look like in 2030? Will it even exist? In this Daily Offstage Session hear the results from Essence’s global study on what the next decade of advertising will look like. Key themes include increasing use of biometrics, technology’s impact on consumer behaviour and the deepening relationship between brands and consumers.
Listen to the podcast here.
IAB UK Connected | Season 2 Episode 7: 'Today in Focus', with The Guardian's Rachel HumphreysLearn more
IAB UK Connected | Season 2 Episode 6: Getting travel back on the move, with Tripadvisor's Shibani WaliaLearn more
Brands’ handling of the COVID-19 pandemic will impact buying habits
79% of people say that they are more likely to buy from companies that have responded well to the crisis, with supermarkets top of the billLearn more