Stay Engaged Session 3: Blood Without Bias: Rallying a Social Community for Change

Posted on Monday 28 June 2021


Outdated legislation prevents sexually active gay or bisexual men from donating blood, even if it’s perfectly safe to use. Listen to LADbible Group’s UNILAD and Freedom to Donate discuss their award-nominated ‘Blood Without Bias’ campaign; which saw the social publisher use its mass reach to raise awareness of this discriminatory issue and galvanise a youth audience to take action.

Listen to the podcast here

Related content

Podcast

Podcast Upfronts 2022: what we learnt

Learn more
Research

Brands’ handling of the COVID-19 pandemic will impact buying habits

Learn more
Podcast host

IAB UK partners with The Podcast Show to celebrate the growing opportunities in podcasts

Learn more
Podcast

Season 2 Episode 1 | Don't be a #clickhead

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.