Stay Engaged Session 7: The Assistant Powered Future is Closer Than You Think


With hundreds of millions of Amazon Alexa smart speakers in homes worldwide and Google Assistant available on more than a billion devices, an assistant powered future is much closer than people think. This session, with Rabbit & Pork's John Campbell and Steff Preyer, analyses a day in the near future, envisioning how consumers will use virtual assistants to enrich their everyday lives and exploring what brands can do to get in on the action.

Listen to the podcast here

Related content

The IAB UK Podcast: Submissions open for 2025

Learn more
podcast upfronts 2024

Podcast Upfronts 2024: True crime, 10/10 storytelling & shiny new podcasts

Learn more
Podcast

Podcast Upfronts 2022: what we learnt

Learn more
Research

Brands’ handling of the COVID-19 pandemic will impact buying habits

Learn more

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report