Stay Engaged Session 7: The Assistant Powered Future is Closer Than You Think


With hundreds of millions of Amazon Alexa smart speakers in homes worldwide and Google Assistant available on more than a billion devices, an assistant powered future is much closer than people think. This session, with Rabbit & Pork's John Campbell and Steff Preyer, analyses a day in the near future, envisioning how consumers will use virtual assistants to enrich their everyday lives and exploring what brands can do to get in on the action.

Listen to the podcast here

Related content

The IAB UK Podcast: Submissions open for 2025

Learn more
podcast upfronts 2024

Podcast Upfronts 2024: True crime, 10/10 storytelling & shiny new podcasts

Learn more
Podcast

Podcast Upfronts 2022: what we learnt

Learn more
Research

Brands’ handling of the COVID-19 pandemic will impact buying habits

Learn more

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon