Mobile Attribution FAQ 2017
Ten questions about mobile attribution answered in plain English by leading companies in the mobile space.
Covering everything from cross-platform attribution, through how the General Data Protection Regulation (GDPR) will impact mobile attribution, this is a must read for anybody interested in building mobile campaigns.
With thanks to everyone who contributed:
AdColony, Adform, Blis, Facebook, Google, Integral Ad Science, MainAd, Mediasmart, Near, Somo, Weve and Widespace
For more information on attribution - check out our "What is attribution?" video.
You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.
Related content
Google introduces Privacy Sandbox for Android
Learn moreConsumer control and “common sense” key to tackling mobile ad blocking: IAB UK study
Learn moreIAB UK bids farewell to flagship Mobile Engage event
Learn moreMobile post-click tracking FAQs
Learn more
Fast forward to 2030 with Futurescape
An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade