Covering everything from cross-platform attribution, through how the General Data Protection Regulation (GDPR) will impact mobile attribution, this is a must read for anybody interested in building mobile campaigns.
With thanks to everyone who contributed:
AdColony, Adform, Blis, Facebook, Google, Integral Ad Science, MainAd, Mediasmart, Near, Somo, Weve and Widespace
For more information on attribution - check out our "What is attribution?" video.