Digital’s share grows to 74% of UK advertising spend
Get a snapshot of the UK advertising market by media sector, using IAB UK/ PwC Adspend and AA / WARC expenditure data
Learn morePosted on: Tuesday 25 January 2022 | IAB UK
Working with PwC, we’ve created a UK-focused addendum to The Digital Advertising Ecosystem Planning Report by IAB US, drawing on the views of five UK-based industry leaders
Read on for an Executive Summary by Sam Tomlinson, Partner at PwC, and download both the US report and the UK addendum below, exclusively for IAB UK members.
Despite numerous challenges, UK digital advertising spend grew by almost 50% in H1 2021 vs H1 2020. The full year report in April 2022 will reveal whether this momentum was maintained in H1 2021 or if it was affected by factors such as COVID, Brexit, privacy, and the gradual emergence of cookie-free environments.
In a Q4 2021 report by IAB US and PwC US, industry leaders shared their concerns about the future of digital ad growth, with a clear need for the industry to focus on “consumer expectations, regulatory reforms and talent issues - or risk not only growth, but relevancy”.
IAB UK and PwC UK have collaborated on a UK addendum to this US report, with interviews of five UK ad industry leaders across a range of roles. The messages are clear - the key areas to watch for 2022 are:
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Get a snapshot of the UK advertising market by media sector, using IAB UK/ PwC Adspend and AA / WARC expenditure data
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