These are the IAB’s online advertising spend figures showing details of the full year 2010. The return to double-digit growth for online across 2010 mirrors the general recovery of the advertising market as a whole. Online advertising hit over the £4 billion mark for the first time.
This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.
UK internet advertising expenditure grows 12.8% to £4.097.1 billion in 2010
Online’s share of market was 25% for the full year January to December 2010
Search, Classifieds and Display online advertising all showed healthy like for like growth across 2010