MEMBER RESEARCH: UKOM Digital Market Overview September 2016

UKOM

Using UKOM approved comScore data, the Digital Market Overview aims to provide insights into what the UK population is doing online.

UKOM has approved comScore’s Multi-platform data which reports audience behaviour across desktop, tablets and smartphones. The Digital Market Overview provides a top-line snapshot of audience behaviour each quarter and headlines from this month include:

  • Total Digital Population across desktop & mobile devices 50.1m in September 2016

  • 62% of adults' time online is now spent on mobile devices

  • Females spend the greatest share of their time on mobile devices (67% vs. 58% males)

  • 1 in 8 18-24's are mobile only and do not use a desktop PC to access the internet

  • 4 in 5 mobile minutes come from apps

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