MEMBER RESEARCH: UKOM Digital Market Overview September 2016

Posted on: Friday 04 November 2016 | UKOM

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Using UKOM approved comScore data, the Digital Market Overview aims to provide insights into what the UK population is doing online.

UKOM has approved comScore’s Multi-platform data which reports audience behaviour across desktop, tablets and smartphones. The Digital Market Overview provides a top-line snapshot of audience behaviour each quarter and headlines from this month include:

  • Total Digital Population across desktop & mobile devices 50.1m in September 2016

  • 62% of adults' time online is now spent on mobile devices

  • Females spend the greatest share of their time on mobile devices (67% vs. 58% males)

  • 1 in 8 18-24's are mobile only and do not use a desktop PC to access the internet

  • 4 in 5 mobile minutes come from apps

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