MEMBER RESEARCH: UKOM Digital Market Overview March 2017

UKOM

Using UKOM approved comScore data, the Digital Market Overview provides insights into what the UK population is doing online.

UKOM has approved comScore’s Multi-platform data which reports audience behaviour across desktop, tablets and smartphones. The Digital Market Overview provides a top-line snapshot of audience behaviour each quarter and headlines from this month include:

  • Total digital population across desktop, smartphone and tablet was 50.4m in March 2017

  • 48% of all time online spent on smartphone, 15% on tablet and 37% on desktop

  • Females 18+ spend 69% of their time online on mobile devices compared to only 59% for males

  • 82% of mobile minutes come from apps

  • More 55+ use a tablet to access the internet than a smartphone

  • 95.8% of the UK online population used Google in March 2017. YouTube alone reached more than all Facebook properties combined (FB, Instagram & WhatsApp) and has grown by over half a million since December. 

  • Snapchat, Apple & Spotify have the greatest share of time on mobile devices


 

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