UKOM: Digital Market Overview March 2017
UKOM
Using UKOM approved comScore data, the Digital Market Overview provides insights into what the UK population is doing online.
UKOM has approved comScore’s Multi-platform data which reports audience behaviour across desktop, tablets and smartphones. The Digital Market Overview provides a top-line snapshot of audience behaviour each quarter and headlines from this month include:
-
Total digital population across desktop, smartphone and tablet was 50.4m in March 2017
-
48% of all time online spent on smartphone, 15% on tablet and 37% on desktop
-
Females 18+ spend 69% of their time online on mobile devices compared to only 59% for males
-
82% of mobile minutes come from apps
-
More 55+ use a tablet to access the internet than a smartphone
-
95.8% of the UK online population used Google in March 2017. YouTube alone reached more than all Facebook properties combined (FB, Instagram & WhatsApp) and has grown by over half a million since December.
-
Snapchat, Apple & Spotify have the greatest share of time on mobile devices
You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.
Related content
UKOM: 54% of the UK population now uses TikTok each month
Learn moreUKOM: Grocery reward apps see increase in usage
Learn moreGlastonbury & Taylor Swift tour draw online audiences in June
Learn moreUKOM: March 2023 Digital Market Overview
Learn more
Fast forward to 2030 with Futurescape
An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade