Member Research: Behind the Screens
Posted on: Wednesday 23 September 2020 | Samsung Ads
Streaming now accounts for more time than linear TV, finds Samsung Ads’ latest research
Samsung Ads have set out to explore how people’s viewing habits are changing - particularly in light of the COVID-19 pandemic - by comparing data from January and June 2020.
The results show that streaming reached a tipping point during lockdown, accounting for the majority of TV viewing vs linear TV (59% vs 41%).
On average, people in the UK were, as of June, streaming content for 43 minutes per day longer than linear TV.
Download the report below and find out more about the research as Alex Hole, Vice-President of Samsung Ads Europe, speaks to James Chandler on the IAB UK Connected podcast.
Member Research: Understanding the Festive Season 2020
Quantcast surveys 1000 UK consumers to uncover how they feel about Christmas this year, how their spending will differ and which messaging resonates most...Learn more
Member Research: Measuring Contextual vs. Non-Contextual Video
video intelligence and Lumen work with a leading coffee brand to show that context really is kingLearn more
Member Research: It Pays to be Positive
Pinterest’s latest research on why ads that show up in a more positive environment online drive impact at every stage of the purchase funnelLearn more
Member Research: Media Reactions
The first global equity evaluation study of media channels and brands among consumers and marketers brought to you by Kantar: an evaluation of the...Learn more