Listening Britain Autumn Infographic 2019
Posted on: Friday 22 November 2019 | By IAB UK
Find out what latest Rajar MIDAS data for autumn 2019 shows about the growth of online audio
Lots of people are listening to online audio - 29.6 million people in the UK every week, to be exact. 53.8% of the population aged 15 or over listen to 13.3 hours every week, a year-on-year increase since autumn 2018 when 25.9 million people tuning in for 12.6 hours per week.
But what about how people are accessing audio content online? 68% use smartphones, followed by 28% for desktops, and 22% for voice activated speakers (an increase from 16% in 2018).
Commenting on the results, Jake Jones, Global Account Manager at Dentsu Aegis Network, says: “Digital audio shows no sign of slowing - 15% growth year-on-year growth is huge. Any brand worth their salt should get ahead of the curve and start perfecting this format if they aren’t already!”
For more stats, download our handy infographic below.