IAB / PwC Media Owner Sales Techniques (MOST) 2016

Estimated % of the UK digital display market which is traded programmatically

  • 72% of digital display was traded programmatically in 2016, up from 63% in 2015

  • Mobile display and mobile video sales are largely traded using programmatic direct, at 65% and 63% respectively

  • Generally more inventory is being traded via programmatic direct - offering advertisers more control of where their inventory will be shown

  • 80% - 90% of digital display is forecast to be programmatic by 2019


You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Related content

computer program

Cross-industry Programmatic Taskforce announces mission & objectives

Learn more
Adform RTB Trend Report Q4 2014 cover image

Adform: RTB Trend Report Europe Q4 2014

Learn more
A UK advertisers guide to programmatic TV cover image

TubeMogul: A UK advertisers guide to programmatic TV

Learn more

Mobile Programmatic FAQs

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.