IAB / PwC Media Owner Sales Techniques (MOST) 2016
Posted on: Monday 10 April 2017
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Estimated % of the UK digital display market which is traded programmatically
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72% of digital display was traded programmatically in 2016, up from 63% in 2015
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Mobile display and mobile video sales are largely traded using programmatic direct, at 65% and 63% respectively
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Generally more inventory is being traded via programmatic direct - offering advertisers more control of where their inventory will be shown
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80% - 90% of digital display is forecast to be programmatic by 2019
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