Content and Native Consumer Research
Posted on: Wednesday 31 December 2014
Insight into consumer attitudes and levels of understanding of content and native marketing.
The research consisted of qualitative research groups across three locations (London, Birmingham and Manchester) offering consumer insights into their understanding of what content and native is and what works.
People are ‘Always on’ - It’s a less conscious decision to switch on and ‘go online’
People are online with a primary purpose in mind - Their primary need should be respected
People have a low tolerance for interruptive advertising
Relevance and value are key to the advertising being read and having a positive impact.
Clarity is an essential ingredient, without it, consumers can feel tricked.
Member Research: Redefining the value of native advertising
Trends suggest native advertising will make up a whopping 52% of all display ad spend in Europe by 2020 according to Enders research specially...Learn more
The brands taking a stand against online hate speech
Hiding hate speech does not tackle the trolls, but a number of brands are leading the way in calling out vile abuse.
YouTube making livestreaming easier for content creators
YouTube has introduced a new feature that allows content creators to livestream via the site from their smartphones and from their computers without an...Learn more