MEMBER RESEARCH: Weve's Primary Entertainment Research 2016

Weve

Weve’s primary research looks into the underlying shifts that are occurring in the entertainment market.

With the explosion of digital content across film, TV, music and gaming, consumers’ attitudes have changed alongside it. The impact of streaming is being felt: digital content is in fact cannibalising analogue forms and the idea of ownership of content doesn’t matter to people anymore.

Research objectives: To help inform and plan higher quality advertising campaigns by understanding the latest consumer attitudes and trends within the film, gaming, television and music industries.

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive