MEMBER RESEARCH: Weve's Primary Entertainment Research 2016

Posted on: Friday 15 April 2016 | Weve

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Weve’s primary research looks into the underlying shifts that are occurring in the entertainment market.

With the explosion of digital content across film, TV, music and gaming, consumers’ attitudes have changed alongside it. The impact of streaming is being felt: digital content is in fact cannibalising analogue forms and the idea of ownership of content doesn’t matter to people anymore.

Research objectives: To help inform and plan higher quality advertising campaigns by understanding the latest consumer attitudes and trends within the film, gaming, television and music industries.

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

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