The Data Deal: How data driven digital advertising benefits UK citizens


This report, sponsored by Audience Science, Captify and Sizmek, outlines the direct and indirect benefits of digital advertising to UK Citizens online. It further outlines a series of recommendations for policy makers. 

Related content

James Chandler

Privacy is paramount - but don’t turn the clock back on digital advertising

Learn more
Privacy sign

Google’s Privacy Sandbox x CMA: Here’s what’s happening

Learn more

EU Self-Regulation of Online Behavioural Advertising

Learn more

IAB Factsheet May 2014 – Online Behavioural Advertising

Learn more

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report