The Data Deal: How data driven digital advertising benefits UK citizens
This report, sponsored by Audience Science, Captify and Sizmek, outlines the direct and indirect benefits of digital advertising to UK Citizens online. It further outlines a series of recommendations for policy makers.
Topics
Related content
Privacy is paramount - but don’t turn the clock back on digital advertising
Learn moreGoogle’s Privacy Sandbox x CMA: Here’s what’s happening
Learn moreEU Self-Regulation of Online Behavioural Advertising
Learn moreIAB Factsheet May 2014 – Online Behavioural Advertising
Learn more
State of AI in Advertising: Charting the Shift from Automation to Autonomy
Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report