Privacy is paramount - but don’t turn the clock back on digital advertising
As privacy advancements push forward, our CMO James Chandler discusses the challenges facing targeted advertisement and the digital experience.
Learn moreThe Data Deal: How data driven digital advertising benefits UK citizens
Posted on: Wednesday 29 October 2014
This report, sponsored by Audience Science, Captify and Sizmek, outlines the direct and indirect benefits of digital advertising to UK Citizens online. It further outlines a series of recommendations for policy makers.
Topics
Related content
Google’s Privacy Sandbox x CMA: Here’s what’s happening
Following an announcement from the Competition and Markets Authority (CMA) that Google has committed to address its concerns about the removal of third...
Learn more
Healthy competition: an argument for third-party data
Jed Mole, European Marketing Director at Acxiom, on why third-party data is important for business.
Learn more
IAB UK GDPR checklist
The 25 May 2018 marks the day from which the General Data Protection Regulation (GDPR) will apply to every company doing business in the EU, including...
Learn more
Why digital advertising works
Discover why digital advertising is effective for reaching your customers and building brands.