Why digital advertising works
Discover why digital advertising is effective for reaching your customers and building brands.
Posted on: Wednesday 07 May 2014
This fact sheet provides a simple guide to how online behavioural advertising works. It explains the benefits that such advertising has for publishers, advertisers and consumers.
It also addresses privacy issues and outlines how the new adchoices icon and self-regulatory programme will give consumers control over the kind of advertising they see online.
Read the key points we make in our consultation response to the OAP and download the full document
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