IAB Factsheet May 2014 – Online Behavioural Advertising

Posted on: Wednesday 07 May 2014

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This fact sheet provides a simple guide to how online behavioural advertising works. It explains the benefits that such advertising has for publishers, advertisers and consumers.

It also addresses privacy issues and outlines how the new adchoices icon and self-regulatory programme will give consumers control over the kind of advertising they see online.
 

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