IAB Factsheet May 2014 – Online Behavioural Advertising
This fact sheet provides a simple guide to how online behavioural advertising works. It explains the benefits that such advertising has for publishers, advertisers and consumers.
It also addresses privacy issues and outlines how the new adchoices icon and self-regulatory programme will give consumers control over the kind of advertising they see online.
Related content
Government consults on wording of LHF brand advertising exemption
Learn moreIAB UK champions SMEs using digital advertising in Parliament
Learn moreGovernment sets out long-term vision for the creative industries
Learn moreAll roads lead to Manchester
Learn more
Fast forward to 2030 with Futurescape
An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade