Digital Adspend

The official measure of the size of the UK digital advertising market

H1 logo

Adspend 2019 H1 figures

Total UK digital ad spend was up 13% year on year in the first six months of 2019, according to IAB UK’s half-year Adspend update.

Conducted with PwC, the update shows that video display and search ads were the biggest drivers of growth between January and June 2019.

You can read the update and see the infographic below. 


Full Results 2018

The latest IAB UK and PwC Digital Adspend study reveals UK advertisers spent £13.44billion on digital advertising in 2018.

The total ad spend figure is a 15 percent year-on-year increase and demonstrates continued confidence in the power of digital advertising.

Below is the downloadable full report and one page condensed version. 

Welcome to 2018’s full Adspend Report

Extra Reading

Our Adspend Report is an integral part of what we do here at the IAB. If you want to get behind the numbers then read the press release, check out 2017’s number or see what else we’re up to here at the IAB.



These data tables provide a topline breakdown of UK Digital Adspend revenue by format, according to the IAB / PwC Digital Adspend study.


The Press Release

Stay tuned for what we will have to say about the numbers, and what they mean for building a sustainable future.


Last Year's Figures

If you’d like to look at both full reports side by side, then you can download last year’s below.


Adspend Europe

This report measures all of Europes digital advertising, and is available to download directly from IAB Europe. 

A full list of contributors to the Report

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.