Digital Adspend Tables: 2018

Posted on: Tuesday 30 April 2019 | IAB UK

IAB / PWC Digital Adspend Study

Share this

In conjunction with PricewaterhouseCoopers (PwC), the IAB has produced the twice yearly digital advertising spend figures in the UK since 1997. As used by the Advertising Association, these figures are the most authoritative means of assessing the size of the online advertising market in the UK.

These tables are available to our members only. If you would like to find out who our members are, you can visit our directory here. If you would like to join the IAB you can register your company here.

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Written by

IAB UK

Share this

Related content

Podcast

IAB UK Connected | Episode 6: Emily Roberts, BBC

Learn more
Podcast

IAB UK Connected | Episode 5: Matt Bush, Google

Learn more
IMAGE

#BackdontBlock campaign to support journalism launches

Led by the UK’s news brands, the campaign aims to change advertisers’ use of keyword blocking during the COVID-19 outbreak, as the industry predicts it...

Learn more
Image

IAB UK: Ad blocking rates remain steady at 23.7%

The latest annual ad blocking survey from IAB UK, conducted by YouGov, shows that the proportion of the population currently using an ad blocker has...

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.