Instagram is endeavouring to make its Stories function more prominent by treating it to a redesign.
The Instagram Stories panel has undergone a few aesthetic changes in a bid to boost engagement with the content created through this feature, which could be good news for brands wanting to see more interaction with their Stories posts.
Stories content will still be accessible at the top of users' Instagram feeds, but they will also now appear between regular posts, giving people more opportunities to click on this content while scrolling through their feed.
With the latest data showing that some 300 million global users access Instagram Stories every day since its launch last year, the redesign presents brands with the opportunity to have their content viewed more prominently by a potentially significantly greater number of people.
The new daily user numbers were announced at the same time as an increase in Whatsapp Status user numbers was also revealed, with these now reaching 300 million per day too.