Netflix first brand to use Snapchat's sponsored 3D World Lenses

Netflix became the first advertiser to use Snapchat's sponsored World Lenses to promote the launch of the second series of Stranger Things.

Snapchat's sponsored 3D World Lenses have made their advertising campaign debut with Netflix.

The digital streaming service used the innovative augmented reality technology as part of its promotions surrounding the launch of the second series of hit show Stranger Things.

Ahead of the series launch on Friday October 27th, Snapchat users were able to explore the Stranger Things set for themselves via the 3D lens, tapping on the objects they saw to find out more about the show and travelling through familiar environments as though they were part of them.

Stranger Things fans were also able to enter the 'upside down', viewing the virtual world from an eerie perspective, immersing them further in the show's universe.

World Lenses allows smartphone users to use their rear-facing camera to access augmented reality scenarios - something that has the potential to transform the future of advertising now that the first brand has taken the leap and incorporated the tech in a campaign.

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive