Industry’s biggest names look to the future at Digital Upfronts 2021

Posted on Wednesday 14 July 2021 | IAB UK

Some of digital advertising’s biggest players - including Facebook, Yahoo and YouTube - will share new launches and brand opportunities at Digital Upfronts this October, as Podcast and Gaming Upfronts also return

Following two years of immense and unpredictable change, how is our industry looking to the future? And what can advertisers expect next on the digital scene? Digital Upfronts is returning to bring you the latest from industry leaders including Facebook, Yahoo and YouTube. At a series of events between 12-15 October, they will be sharing exclusive launches, new insight, trends to watch and exciting advertiser opportunities that will help inform your planning for 2022 and beyond. 

Podcast Upfronts and Gaming Upfronts are also back to give a deep dive into these unique and booming markets. On 6 October, Gaming Upfronts will see Activision Blizzard Media, Adverty, Bidstack, Frameplay and Twitch preview new innovations to help bring your brand to life in the in-game space. Then, on 7 October, Podcast Upfronts unites Acast, Audioboom, DAX, Podfront and Sony Music to debut new shows and products - not to mention some of their biggest podcast stars. With previous Upfronts having featured Oprah, Jessie Ware and Jamie Carragher, stay tuned for this year’s line up. 

“One of the best things about working in digital advertising is the creativity, innovation and the pace of change”, explains James Chandler, CMO at IAB UK. “Digital Upfronts brings together all of this in a series of unmissable events that will inspire and excite you for what’s to come. Of all the events we run at IAB UK, Digital Upfronts - including our channel specific deep dives into gaming and podcasts - is the most pivotal when it comes to ensuring you’re ‘in the know’ and capitalising on the opportunities that are out there.”

You can find all confirmed sessions for Digital Upfronts, Podcast Upfronts and Gaming Upfronts here. Save the dates and stay tuned for more details on how to sign up soon. 

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