How much do brands spend on SuperBowl advertising?

A new report reveals how much brands have spent on SuperBowl advertising in the past decade.

A huge $745.1 million (£520 million) has been spent by brands on advertising during the SuperBowl over the past ten years, new figures reveal.

Statistics from Kantar Media show that beer brand Anheuser-Busch was the biggest spender on advertising during the National Football League event, investing $278.3 million between 2006 and 2015 to promote its products during the SuperBowl.

The second highest spender was PepsiCo, which has paid $172 million to advertise at the event since 2006, closely followed by fellow soft drinks giant Coca-Cola ($118.4 million).

Getting the chance to advertise during the SuperBowl is one of the biggest opportunities a brand can take advantage of, with 2014 research from YuMe revealing that 79 per cent of viewers believe the commercials are part of the experience of watching the game.

In addition, 37 per cent of people said they took note of the adverts because they were often a discussion point in the following days, while 36 per cent were genuinely interested in what the brands had to offer.

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive