32% of marketers increasing digital advertising spend

Posted on: Tuesday 18 July 2017

A new report from Bellwether reveals one-third of marketers are upping their spending on digital advertising.

Share this

Almost one-third (32 per cent) of marketers increased their digital advertising spend during the second quarter of this year, according to a new report.
The Institute of Practitioners in Advertising (IPA) has published its latest quarterly Bellwether survey, which shows a 22.7 per cent increase in the number of marketers upping their internet advertising budget when compared to the first quarter of 2017.

Some 15.6 per cent of marketers revealed they were increasing their spend on search engine optimisation activities, demonstrating that a growing number are recognising the importance of this area.

Paul Bainsfair, director-general at the IPA, commented: "While it is good to see spend up in internet, it is worth remembering that IPA studies have consistently shown that the most effective marketing results from a 60:40 brand building (emotional) to sales activation (rational) ratio."

Overall, more than one-quarter (28 per cent) of respondents to the Bellwether survey revealed their marketing budget had increased over the last three months, which may have influenced the growing spend on digital activities.

Share this


Related content

MEMBER RESEARCH: AdRoll's Top Advertising Insights For Fathers Day

Learn more

Online advertising boosts Q1 marketing budgets

Spending on online advertising has driven up marketing budgets for the first quarter of the year.

Learn more

European online advertising reaches record annual spend of €36.2bn

At the 10th edition of its annual Interact conference, IAB Europe announced that online advertising grew 13.1% to a market value of €36.2bn in 2015...

Learn more

How much do brands spend on SuperBowl advertising?

A new report reveals how much brands have spent on SuperBowl advertising in the past decade.

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.