Digital ad market grew by 15% in first half of 2022
Get the key takeouts from our H1 Digital Adspend update with PwC, showing that the digital ad market grew by 15% as the rate of growth returns to pre...
Learn morePosted on: Tuesday 18 May 2021 | IAB UK
Get a snapshot of the UK advertising market by media sector, using IAB UK/PwC Adspend and WARC data
Released last month, our 2020 Digital Adspend report shows that the digital ad market grew by 5% in 2020, despite the impact of the pandemic. The report, produced with PwC, found that spend hit a total of £16.5 billion in 2020, fuelled by growth in social display, video and search.
To help give a broader picture of spend across the industry, we have now drawn on Digital Adspend results and data from WARC to chart spend across media sectors. This shows that:
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Get the key takeouts from our H1 Digital Adspend update with PwC, showing that the digital ad market grew by 15% as the rate of growth returns to pre...
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