Jargon Buster

The context within which an ad may be served in a game.

In-store digital Retail Media opportunities are also offered by retailers to agencies and brands. The digital opportunities available include radio, DOOH screens, TV, ATMs and hand scanners. Most in-store digital is bought directly from the retailer as a managed service. More programmatic opportunities are likely to develop throughout 2023 and beyond.

More traditional (non digital) media placements are also available in-store. These include but are not limited to trolley panels, shelf booklets, gondola ends and sampling.

The sending of online messages with friends or colleagues in real-time.

The serving of an ad within video content, when viewing it in a dedicated player online. Instream mobile video comes in 3 formats, both in-app and on mobile web:

• Pre-roll before content
• Mid-roll during content
• Post-roll after video content 

Instream video is generally targeted and relevant to the video content it is served against, rather than the page content. 

An Intelligent Personal Assistant (IPA) is a software agent that can perform tasks or services for an individual. These tasks or services are based on user input, location awareness, and the ability to access information from a variety of online sources (such as setting the clock, weather or traffic conditions, look at the news, stock prices, user schedules, retail prices, etc.) Amazon Alexa is an example of an IPA. 

An audio ad that allows listeners to interact with the content, such as by responding to voice prompts, leading to a more engaging and personalised experience.

An IP address is a unique number assigned to each device upon connecting to the Internet. An IP address can be dynamic, meaning it changes over time, or it can be static, meaning it does not change. 

A subset of CTV, Internet Protocol television is the delivery of TV content over Internet Protocol (IP) networks (i.e. a closed, proprietary and optimised network). In contrast to delivery through traditional terrestrial, satellite and cable TV formats, IPTV offers the ability to stream live or on-demand content via a connected device.

The use of a broadband connection to stream digital television over the internet to subscribed users. IPTV services are classified into groups such as live television, time shifted media and video-on-demand (VOD).