Leadership Summit 2024

Sopwell House, St Albans

Ticket Types

Not a member yet?

From events to training to research, find out what becoming part of the IAB means for you and your team.

Become a Member

Event Overview

Key takeaways from Leadership Summit 2024 are now available to read

IAB UK's Leadership Summit 2024 will take place at Sopwell House, 7 - 8 March, to provide a unique chance for senior decision makers to come together to tackle the biggest issues affecting digital advertising and shape a successful and sustainable future for our industry.

2023's Summit was an opportunity for leaders to be in the same room, confidentially sharing their experiences and plans while hearing from inspirational and visionary speakers. 

Ensure you and your company are represented at Leadership Summit 2024 to help shape the future, share expertise and knowledge and build your senior network across the industry. 

Find out more about Leadership Summit 2024 here, make sure to save the date and watch last year's highlight film below for a taste of what to expect.

Thursday 7 March

Welcome & introduction

Delegate arrival and check-in

Welcome to Leadership Summit 2024: Looking to a brighter future

As leaders, our job is to think well beyond the day-to-day and be the driving force towards a brighter future. As he welcomes gathered leaders back to Sopwell House, Jon Mew will encourage a longer-term frame of mind and set the scene for two days of insight, inspiration and provocation.

Jon Mew, CEO, IAB UK

Rediscover the Joy of Digital: How IAB UK is bringing joy to advertisers

As IAB UK’s new Chief Digital Cheerleader, Joy’s role is to help advertisers rediscover the joy of digital. In her inaugural speech to Leadership Summit, Joy reveals how she’s been taking her message to marketers, starring in her own digital ad campaign, penning Campaign columns and chairing the Joy of Digital Awards. 

Joy, Chief Digital Cheerleader, IAB UK

State of the Nation: Understanding the national mood in 2024

Recent data shows that the UK public is more optimistic about 2024 than they were in 2023. Drawing on Ipsos insight, Kelly Beaver gives her take on the mood of the nation, exploring public attitudes towards the economy, technology and society, and what that all means for advertising and business. 

Kelly Beaver, CEO, Ipsos UKI

A Million New Years of Free Time: Redefining work and nurturing a sustainable future

Drawing from his own experience and research, Dr Dale Whelehan encourages leaders to embark on a journey that spans centuries, connecting the wisdom of the past with the challenges of today. Dale presents a compelling revelation: that time, and the affluence of it, leads to ultimate happiness in and of itself. 

Dr Dale Whelehan, CEO, 4 Day Week Global

Political Analysis: Inside Westminster during election year

In the world’s biggest ever year for democracy, and as the UK prepares for a general election, Sophy Ridge shares her perspective on the key moments to look out for in 2024, explores what we can expect from an election campaign, and what a change of government might mean for business and industry. 

Sophy Ridge, Political Correspondent, Sky News



Details below


View from the C-Suite: Supercharging your agency partnerships

In conversation with Joni Morriss, agency C-suite leaders share their priorities, challenges and opportunities – and reveal how leaders in the room can best support their clients. Expect provocation and insight to help supercharge your relationship with the people making the big calls on budgets and planning. 

Katie Grosvenor, Chief Engagement & Growth Officer, GroupM, Tom Nash, Chief Digital Officer, MGOMD, Toby Benjamin, Chief Digital Officer, dentsu in conversation with Joni Morriss, Head of Agency Partnerships, TikTok

A Moment of Opportunity: Unlocking growth in a pivotal year for digital advertising

2024 marks a pivotal moment, when the future of the web will depend on what the industry is willing to do to secure it. Dyana Najdi sets the scene on marketing’s moment of opportunity, shedding light on future-facing measurement solutions and the steps advertisers must take to unlock growth in an era of AI-powered marketing. 

Dyana Najdi , Managing Director, UKI Partners & Specialists, Google

Should DEI DIE? How the culture wars are shaping the diversity conversation in business

Media headlines so far in 2024 have positioned DEI as a ‘political advocacy movement,’ ‘dangerous ideology,’ and even a ‘cult of diversity’. Drawing on years of experience and research, Asad Dhunna explores whether leaders are committed to DEI and what influence this is having on culture and communications. 

Asad Dhunna, CEO, The Unmistakables



Details below

Sustainable Superpower: Using your strengths to tackle climate impact

Drawing on years of experience making businesses more environmentally sustainable, Joanna Yarrow shares the trends, stories and advice any company and leader can draw on to take both small steps and bigger, more impactful leaps when it comes to reducing the carbon impact of business. 

Joanna Yarrow, Sustainability Advisor

It’s Not About You: Understanding the external factors impacting growth and effectiveness

As brands grow, media opportunities expand and data unlocks more knowledge about consumers than ever before, it’s tempting to ignore the external factors affecting advertising’s effectiveness. In this talk, economist Dr Grace Kite explores the underestimated relevance of the outside world on marketing, and how innovation, AI and media might be just part of the story we need to be aware of. 

Dr Grace Kite, Founder, Magic Numbers

How I Became... Josh Krichesfki

In a live episode of the podcast everyone’s talking about, ‘How I Became’, co-hosts Ashley and Charles interview GroupM CEO Josh Krichefski. Following his initial appearance on the podcast in 2023, Josh will rejoin Ashley and Charles for a personal and insightful journey into how he became the leader he is today.

Josh Krichefski, CEO, GroupM talks to Charles Parkinson & Ashley Samuels-McKenzie, hosts of the podcast ‘How I Became...’


Cocktail Reception in the Omboo Resturant & Conservatory

Leadership Dinner in the St Albans Suite, followed by a touch of after dinner magic from digital magician Duncan William

Friday 8 March

Welcome to Day Two

James Chandler, CMO, IAB UK

Shaping the Market: Understanding the forces that will impact advertising in the year ahead

Returning to Leadership Summit, Dr Daniel Knapp shares his outlook for the UK’s ad industry, drawing on economic analysis and societal shifts to explore growth opportunities, unexpected game-changers and major market trends that will impact business and leadership over the coming months and years. 

Dr Daniel Knapp, Strategic Consultant, IAB UK

AI in Action for Advertisers

New data shows that 84% of AI decision-makers say their executives are ready to adopt generative AI. But can we move forward from the hype to implement more focused strategies that increase productivity and build brand value? Ravleen Beeston leverages insights from Copilot’s earliest users to unpack the benefits of GAI across digital advertising. 


Ravleen Beeston, Regional VP of Sales, Microsoft Advertising

A Quality Opportunity: Navigating a bright future for publishers and journalism

Changes to the ways that advertisers can reach their audiences present publishers with an opportunity to capitalise on their unique offering of quality content and trusted environments. Partnering for this talk, leaders from The Telegraph and Immediate Media give their perspectives on the ways in which news and magazine brands can thrive in a new world of targeting, measurement, trust and innovation. 

Karen Eccles, CCO, The Telegraph and Cath Waller, Managing Director, Advertising, Immediate Media

Zaid Al-Qassab in conversation with Roisin Donnelly

In April 2024, Zaid Al-Qassab will leave his role as Chief Marketing Officer of Channel 4, where he leads the marketing and digital teams, and 4creative, Channel 4’s award-winning in-house creative agency, to become Group CEO of M&C Saatchi. In this conversation with IAB UK's Non-Executive Director, Roisin Donnelly, Zaid reflects on his career so far, shares his insights on how marketers are feeling about digital advertising, and looks forward to his new role agency-side. 

Breaking Boundaries: Leadership lessons from the rugby pitch

When Maggie Alphonsi retired from rugby in 2014, she was England’s most successful rugby player of all time and had built an exceptional legacy for other women within rugby to build on. To close  Leadership Summit 2024, Alphonsi shares her own story as a woman in a sport dominated by males, reveals tips for overcoming adversity and explores what it takes for teams to thrive at peak performance. 

Maggie Alphonsi, English Rugby World Cup Winner

Lunch & close

Townhalls from LS 23


Advertising 2030: Kicking off a new workstream for IAB UK, we’re bringing together the brightest leadership minds in the industry to help construct a bold and progressive vision for the future of advertising 

Sustainability in Digital Advertising: Join IAB UK, Ad Net Zero and the Global Alliance for Responsible Media (GARM) to explore the standardisation and adoption of emissions measurement in digital advertising  

Privacy Sandbox: In this confidential opportunity to hear the latest from Google on Privacy Sandbox, you’ll have the chance to ask your own questions as the deprecation of third-party cookies in Chrome moves closer 

Inclusive Leadership Workshop: Join IAB UK and The Unmistakables for a self-reflective and practical workshop that will help you create a high-performing and inclusive culture that works for everyone

Nishma speaking at Leadership Summit 2023

Leadership Summit 2023

Looking for a taste of what to expect? Watch our short highlights film and read key highlights from Leadership Summit 2023

Similar Events

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.