Engage 2025

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Soho Place, 4 Soho Pl, Charing Cross Road, London, W1D 3BG

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Event Overview

Ready to celebrate content that smashes the mould? The ‘had to share’ content. The ‘come watch this’ content. The ‘did you read?’ content. The ‘break the internet’ content. At this year’s Engage, we’re going all in on content that goes beyond the ordinary to spark conversations, set the cultural agenda and truly connects us. 

Our annual flagship event will bring together creators, advertising powerhouses and marketing geniuses to explore why content truly is king - becoming the currency of effective marketing to build connections with people everywhere.

Whether you’re a marketer, planner, media owner or tech trailblazer, Engage 2025 will inspire and empower you to craft authentic stories that push boundaries, transcend the digital noise and captivate your audiences.

In the era of content, it’s time to ignite your creativity. 

Agenda

Fuelling passion and performance with Mary McCarthy

Join Mary McCarthy - the 'Pocket Rocket' of London’s run scene - for a high-energy session on resilience, performance and authenticity. As an ambassador for brands like Lululemon and New Balance, Mary blends fitness, fashion and lifestyle to inspire her massive community to push boundaries. She will share her journey of blending passion with purpose and how she encourages others to challenge themselves every day. Get ready for a session filled with energy, inspiration and practical insights to fuel your own journey.

Mary McCarthy; Fitness and Lifestyle Creator

Breakthrough Social

Social is now the top channel for global advertising investment, making it a business imperative for marketers to navigate the online trend cycle. In this session, Chloe Markowicz, Editor at Contagious, will spotlight the brands winning at social and break down how to successfully drive audience engagement online.

Chloe Markowicz; Editor, Contagious

Love, Kettles & Hotel Reviews: what 25 years of UGC tells us about being human

This year, Tripadvisor celebrates its 25th anniversary. As an original pioneer of digital travel, it was one of the first platforms to harness user-generated content at scale - well before it became an industry buzzword. With over a billion reviews and opinions now on the platform, this session explores what a quarter-century of UGC reveals about being human, and our enduring desire to discover and connect with the world around us.

Ollie Presswell; Innovation Lead, Wanderlab by Tripadvisor

For the fans: how Spotify powers content that connects

Madferits. Angels. Carat. The special bond between creators and fans is dominating culture in 2025. Whether it’s first access to tickets, once-in-a-lifetime artist experiences, or original series like Billions Club and Countdown To, Spotify is the ultimate destination for fans. Every day, millions of streamers come to Spotify not just to be entertained, but to express themselves, find community, and dive deeper into the culture they love. In this session, Spotify’s Global Head of Thought Leadership, Jenny Haggard, explores the powerful intersection of fandom, creativity and culture on the platform.

Jenny Haggard; Global Thought Leadership Lead, Spotify

Finger-lickin' Content: KISS dishes out trust, not just tunes

KFC UK&I and KISS flipped the script on traditional sponsorships with a content-first partnership that empowered young people and delivered real impact. Through bold storytelling across audio, video, and digital, this campaign proved that when content leads, trust follows—and the results speak for themselves.

Rebecca Frank; KISS Content Director, Bauer Media Audio UK, Jenny Packwood, Chief Corporate Affairs Officer, KFC, Tyler West, TV, Podcast & Radio Host, Sophie K, Presenter, Kerrang

The power of authenticity: in conversation with Alex Partridge

Alex Partridge is no stranger to shaping the internet’s cultural landscape, having built some of the most influential content platforms of the digital age. In this intimate chat with IAB's CSO James Chandler, Alex opens up about his journey from viral content pioneer to mental health advocate and leading voice on neurodiversity. Together, they’ll cover how authentic storytelling, creative risk-taking, and lived experience fuel content that truly connects. From launching chart-topping podcast ADHD Chatter to redefining what it means to create with purpose, this conversation will explore content that dares to be different - and deeply human.

Alex Partridge; Podcaster & Content Creator in conversation with James Chandler; Chief Strategy Officer, IAB UK

Times change: the digital evolution of The Times and The Sunday Times

Join Edward Roussel, Milton Elias and Manveen Rana for a fast-paced conversation on how The Times is redefining storytelling in the digital era. From tech-driven transformation to the rise of podcasts, discover how journalism is evolving to meet modern audiences, without compromising on trust, quality, or depth. They'll cover the creative process behind new products and journalistic innovations through to the mechanics of how new projects are monetised and funded, uncovering how a fast-moving media business is adapting to new consumer and business trends. This thought-provoking conversation promises to uncover the editorial and commercial future of media, offering you actionable insights into how storytelling can thrive in the digital era while preserving the values that underpin great journalism.

Edward Roussel; Head of Digital, The Times and The Sunday Times, Milton Elias, Head of Strategic Development, Times Media and Manveen Rana; Broadcast journalist and host of The Story podcast

Content, brain and heart - why joy is your sharpest tool

This session explores how joy can be used not just as a mood, but as a creative strategy to make content more memorable, more authentic and more powerful. Backed by new thought leadership from Time Out (The Joy Revolution) and a bite-sized lesson in the psychology of happiness, we’ll unpack the emotional mechanics behind why joy works – and how to use it to create content that sticks. You’ll leave with three simple principles, real-world examples and just enough psychology to sharpen your creative instincts.

Wayne Mensah; Director, Creative Solutions, Time Out & Rose Johnstone; Head of Commercial Content, Time Out

Being brilliantly unboring

Get ready to ditch the dull and dive into the dynamic! This session is your pass to mastering the art of capturing and keeping attention by utilising the magnetic power of short-form video. In a world of media fragmentation and shortened attention spans, learn how TikTok turns eyeballs into engagement that drives a return on creativity for your brands and businesses. You'll discover how to make your content take advantage of heightened user attention and expectations to truly stand out. Packed with insights, humour and actionable tips, this session will show you how to make your short-form video not just seen, but remembered.

Callum Smith; Head of Marketing Solutions, TikTok

AI Haven't A Clue LIVE!

 

Join AI novice George Butler and tech expert James Chandler for a special live episode of AI Haven't a Clue - the podcast where AI is explained, questioned and occasionally misunderstood in real-time. One knows a lot. The other Googled 'is AI the same as Bluetooth?' this morning.

James Chandler, George Butler & Molly Carter; Hosts of ‘AI Haven’t a Clue’ podcast

From posts to publishing: how Emily English built a platform with bite

Emily English (@emthenutritionist) has become a standout voice in the world of food and wellness by blending expert nutrition knowledge with content that truly connects. In this inspiring session, Emily shares how she developed her signature style, built a loyal digital community, and turned her passion into a powerful platform - plus she'll be bringing something special to the stage you won't want to miss.

Emily English; Nutritionist, Author & Recipe Creator

Speakers announced so far...

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Emily English

Nutritionist, author & recipe creator
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Emily English

Nutritionist, author & recipe creator

Emily is a BSc nutritionist with a degree from King’s College London. Driven by a love of food, her ethos is to marry the science of nutrition with the joy of eating.

She rose to fame by sharing vibrant, nourishing recipes across social media, earning a loyal following who love her evidence-based yet accessible approach to healthy eating.

In 2024, Emily launched her debut cookbook So Good, which became an instant No. 1 Sunday Times Bestseller in the UK and one of the biggest cookbook releases of the decade. That same year, she also founded Epetōme, a gut health supplement rooted in simplicity and science.

Her second cookbook, Live to Eat, has just been released in the UK and was an instant No. 1 bestseller continuing her mission to prove that food can be both good for you and absolutely delicious. Live To Eat is available to pre order in the US and launches on July 1st.

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Alex Partridge

Podcaster & content creator
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Alex Partridge

Podcaster & content creator

Alex Partridge is one of the leading pioneers of social media content in the way we know it today. Having founded UNILAD at 21, Alex is now a mental health advocate, openly sharing his journey with alcoholism and ADHD, of which he was diagnosed with at 34. He’s become a leading voice on neurodiversity, with over 250,000 followers and hosts the chart-topping podcast ADHD Chatter. Other prominent roles of Alex’s have included Social Media Manager of The Hook Group, which boasted over 8 million social media connections, and the Head of Facebook at Steven Bartlett’s Social Chain. He was won eight Cannes Lions Awards.

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Rose Johnstone

Head of Commercial Content, UK, Time Out
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Rose Johnstone

Head of Commercial Content, UK, Time Out

Rose has been at Time Out for 12 years, working across editorial and commercial. She was the Editorial Director of Time Out Australia, where she oversaw the brand’s transition from print to digital-first and escalated the ambition and scale of branded content campaigns. In 2018, she joined the London team to bring her experience in branded content to the UK Creative Solutions department. As Head of Commercial Content, Rose has been instrumental in bringing multi-platform campaigns to life – from comedy gigs at Nando’s to Time Out’s first podcast with FREENOW, and guides to the best of London with Transport for London. Once, she even took on the guise of Paddington Bear as the ‘guest editor’ of a special edition print magazine for StudioCanal. Rose relishes the creative challenge of telling a brand’s story in engaging and surprising ways.

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Wayne Mensah

Director, Creative Solutions, Time Out
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Wayne Mensah

Director, Creative Solutions, Time Out

Wayne has been head of Time Out UK’s Creative Solutions team since 2018, creating bespoke, multi-channel campaigns for a range of clients including Uber Eats, British Airways, TfL, Deliveroo, FREENOW, Madri, Häagen Dazs and more. Wayne leads a team of strategists, project managers, event producers, writers, videographers, and designers and is responsible for the ideation, pitch and delivery of all of Time Out UK's commercial content partnerships. 
 
Specialising in entertainment and culture marketing, Wayne’s 20-year career reflects his agnostic approach to content marketing with prominent roles at Metro and Global Media. This approach has played a significant role in aiding Time Out's recent transformation from a legacy print publisher to a world-leading 360 digital and experiential media and hospitality business. 

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Mary McCarthy

Fitness and lifestyle creator
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Mary McCarthy

Fitness and lifestyle creator

‘Pocket Rocket’ Mary McCarthy is a driving force in London’s run scene. With years of experience and a genuine passion for movement and wellbeing, she’s a respected figure in the fitness and lifestyle space. Mary blends fashion, fitness and food into an engaging online presence that resonates with her huge community. 

Working as an ambassador for brands including Lululemon, New Balance and Free People, he champions a lifestyle where performance and style go hand in hand. More than just a digital creator, Mary is known for pushing boundaries, whether it's through a new challenge or a personal goal, all whilst encouraging her audience to do the same. Her story is one of energy, resilience, and authenticity. 

Ollie Presswell

Ollie Presswell

Innovation Lead, Wanderlab by Tripadvisor
Ollie Presswell

Ollie Presswell

Innovation Lead, Wanderlab by Tripadvisor

Ollie Presswell is the Global Innovation Lead at Wanderlab, Tripadvisor’s in-house creative studio. He leads the charge in developing bold, future-facing ways for brands to connect with Tripadvisor’s global community of passionate travellers through storytelling, insight, and innovation.

Jenny Haggard

Jenny Haggard

Global Thought Leadership Lead, Spotify 
Jenny Haggard

Jenny Haggard

Global Thought Leadership Lead, Spotify 

 Jenny Haggard leads Global Thought Leadership at Spotify. In her role, she analyses trends, tests hypotheses, crafts content, builds marketing campaigns, and after more than 11 years at the company, is still trying to figure out how to turn on private mode while listening to her Guilty Pleasures playlist. She’s held multiple roles in creative strategy, content monetisation, and branded content. She’s based in LA, and when she’s not squinting at data dashboards or wielding a pen, she enjoys exploring the outdoors, speaking at leadership conferences, and guiding others as a Certified Discernment Director. 

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Chloe Markowicz

Editor, Contagious
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Chloe Markowicz

Editor, Contagious

As Editor of Contagious, Chloe oversees the content featured on the Contagious IQ intelligence platform, which deconstructs the most creative, effective and innovative marketing ideas from around the globe. She has appeared on stage at marketing conferences around the world, including Cannes Lions, Spikes Asia and Digital Marketing First. 

Callum Smith

Callum Smith

Head of Marketing Solutions, TikTok
Callum Smith

Callum Smith

Head of Marketing Solutions, TikTok

Callum Smith is the Head of Marketing Solutions at TikTok, with over 12 years' experience in media and advertising. He spends his time exploring the many ways that brands can effectively rock up on the platform and helps brands take advantage of the varied opportunities short-form media presents. A man of many hats, Callum's journey has taken him through sales, marketing, brand and creative strategy, giving a diverse and, sometimes, unusual perspective on the industry. 

Edward Roussel

Edward Roussel

Head of Digital, The Times and Sunday Times
Edward Roussel

Edward Roussel

Head of Digital, The Times and Sunday Times

Edward Roussel is Head of Digital for The Times and Sunday Times, overseeing the modernisation of the newsroom. Before moving back to his hometown of London, Edward spent eight years in New York, working at The Wall Street Journal, where he was Chief Innovation Officer. The role included running product development, and overseeing relations with the major tech companies including Apple, Google and Facebook. Earlier in his career, Edward was Executive Editor, Digital at The Telegraph for seven years, and he spent 11 years at Bloomberg, where he oversaw global financial coverage, following stints as Brussels bureau chief, Paris bureau chief and London bureau chief. 

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Tyler West

TV, Podcast and Radio Host
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Tyler West

TV, Podcast and Radio Host

Tyler is best known for his hit daily radio show ‘The Home Straight with Tyler West on Kiss' which reaches close to a million listeners per week and has seen a 28% increase on the previous year! Tyler’s love of music is deeply embedded into his personality and is clear to see why he has built such a loyal audience on his radio drive time show.

Milton Elias

Milton Elias

Director of Strategic Development, News UK
Milton Elias

Milton Elias

Director of Strategic Development, News UK
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Manveen Rana

Broadcast journalist and host of The Story podcast
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Manveen Rana

Broadcast journalist and host of The Story podcast
Sophie K

Sophie K

Presenter, Kerrang Radio
Sophie K

Sophie K

Presenter, Kerrang Radio

Sophie K is an award-winning presenter, podcaster and D.J. Best known for the breakfast show on Kerrang Radio and weekend Through The Decades on Absolute Radio. She also hosts the evening show on Absolute Radio 00's and is often working with brands such as Amazon Music and Knotfest for their video content. 

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Jenny Packwood

Chief Corporate Affairs Officer, KFC
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Jenny Packwood

Chief Corporate Affairs Officer, KFC
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Neev Spencer

Host, Magic Radio
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Neev Spencer

Host, Magic Radio
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James Chandler, George Butler & Molly Carter

Hosts of ‘AI Haven’t a Clue’ podcast
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James Chandler, George Butler & Molly Carter

Hosts of ‘AI Haven’t a Clue’ podcast

Reasons to attend Engage

Breakdown misconceptions about digital

More than any other channel, digital advertising can connect with your audience; it’s got the reach, the relevance and the creative credentials to bring your brand to life, but it can also be a bit overwhelming. But this year’s Engage promises to breakdown misconceptions and celebrate content as the powerhouse of creativity and authenticity

Get inspired & learn

Hear from experts from across digital, as they share the latest trends, topics, channels and stories facing our industry – you’ll leave Engage feeling unapologetically positive about digital and brimming with ideas for your next campaign.

Network & make new connections

With an attendance of over 400, and an audience of 50% of advertisers and agencies – make new connections, meet with current and potential clients and catch up with industry peers. Plus enjoy a few fun surprises along the way.

 

Rewind Engage 2024

Curious about what’s in store? Catch up on the action from last year's Engage by watching our short film
speaker from engage 2024

Attendees on Engage

“Engage is all about exposure, and being exposed to different topics with the opportunity to network and having those conversations that I wouldn’t get to have every day"
Sophie Coulthard, dentsu

“It’s a great way to stay up to date with what’s out there. It’s a great networking opportunity and if you aren’t sat at the table, then you are probably on the menu”
Izla Russell, Navigate Digital

“I would definitely recommend this event. It was so great to meet people across the industry, and it was also great to hear such a rage of perspectives”
Tikki Lochun, GroupM

“I always have fun at Engage, and I always have fun at the IAB. It’s always important to gather and educate each other to share our opinions so that we can have that discourse, and that is what will ultimately make change”
Joy Dean, Tobii

Previous attendees include...

british airways
disney
google
hsbc
jlr
john lewis
lego
marriott
mattel
meta
microsoft ad
moonpig
nation
Sainsbury's
snapchat
spotify
tesco
tui
unilever
warner music group
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Latest content insights from Futurescape

The year is 2030. Content is king as old channel definitions crumble

Get up-to-speed ahead of the event by diving into IAB UK's Futurescape insights now. As media boundaries blur, content is set to reign supreme. Our Futurescape research explores how digital-native behaviours are reshaping media, with content, not channel, becoming the driving force behind how audiences engage and how advertisers show up.

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