Digital Upfronts 2022

Three weeks of unmissable IRL events with some of the biggest players in digital advertising.

Join us for an inside look at the new launches and game-changing innovations that will take your 2023 planning to the next level.

Matt Forde and Alice Levin at IAB Upfronts
4 - 21 October 2022

What to expect

Ready for a front row seat? After two virtual years, Digital Upfronts is back this October for three weeks of unmissable in-person events. This is your chance to hear first-hand from the biggest players in digital advertising as they debut the brand new launches and game-changing innovations that will take your 2023 planning to the next level. With events being hosted between 4 - 21 October, clear your calendar for a sparkling mix of big name talent, trailblazing ideas and plenty of IRL event energy. 

In addition to our main partner Upfronts, we’ll be hosting channel specific Upfronts for podcasting and gaming - bringing you the very latest trends from these unique and dynamic areas. Join us at London’s Steel Yard on 18 and 19 October for the insight and inspiration that will make your campaigns stand out. Catch up on the action from last year's Upfront's with our short film.

All gaming partners
18 October 2022

Gaming Upfronts

Ready, set, go! Our first IRL Gaming Upfronts is coming to Steel Yard on Tuesday 18 October to spotlight the tools, tactics and talent that advertisers need to know about. As gaming continues to build momentum on media plans, how can brands keep their campaigns fresh? And who is authentically tapping into in-game audiences?

We’ll be joined by some of the biggest companies in the business as they delve into emerging ad solutions, hot-off-the-press research and what we can learn from the brands that are getting it right in-game. Grab your place now and stay tuned as we'll be announcing session details soon.

All Gaming Upfronts partners
19 October 2022

Podcast Upfronts

Podcast advertising is booming. In 2021, advertisers’ investment grew by a huge 61% - so how is the market evolving to meet demand? And what new opportunities should advertisers take note of to make an impact with listeners? Hot on the heels of Gaming Upfronts, Podcast Upfronts returns IRL on Wednesday 19 October - putting leading podcast producers on stage to debut upcoming product launches, cutting-edge insight and plenty of top talent.

With previous Podcast Upfront speakers including Oprah, Jonathan Van Ness, Fearne Cotton, Jessie Ware and Jamie Carragher, the line up promises to be a who’s who of podcast stars. Watch this space as we'll be announcing details of 2022's sessions soon.

Twitter logo
4 October 2022

Twitter

More information on Twitter's 2022 Upfront, as well details of how to sign up, will be coming soon.

In 2021, Twitter's Upfront introduced new products, features and policies to improve the platform and make it safer for its customers and the people who use Twitter.

Amazon Ads
11 October 2022

Amazon Ads

More information on Amazon Ad's 2022 Upfront, as well as details of how to sign up, will be coming soon.

For their 2021 Upfront, the Amazon Ads team brought together executives and creative talent for conversations highlighting what new digital strategies and innovations are advancing film, TV, music, and video games.

BBC News
12 October 2022

BBC News

More information on BBC News' 2022 Upfront, as well as details of how to sign up, will be coming soon.

The commercial, international part of News within BBC Studios offers advertising and branded content solutions on BBC World News television and BBC.com.

TikTok
13 October 2022

TikTok

More information on TikTok's 2022 Upfront, as well as details of how to sign up, will be coming soon.

TikTok is the leading destination for short-form mobile video. Its mission is to inspire and enrich people’s lives by offering a home for creative expression and an experience that is genuine, joyful, and positive.

Snap Inc. logo
14 October 2022

Snap Inc.

More information on Snap Inc.'s 2022 Upfront, as well as details of how to sign up, will be coming soon.

In 2021, Snap Inc.'s Upfront covered how brands have been harnessing the power of AR to deliver engaging customer experiences, as well as exploring the present and future of mobile entertainment with the creative minds behind their premium curated content.

Meta
20 October 2022

Meta

More information on Meta's 2022 Upfront, as well as details of how to sign up, will be coming soon.

Last year's Upfront explored how the next generation of brands are driving innovation through a perfect combination of the art and science of marketing.

 

YouTube
21 October 2022

YouTube

More information on YouTube's 2022 Upfront, as well as details of how to sign up, will be coming soon.

For YouTube's 2021 Digital Upfront, the one and only legendary DJ Annie Macmanus explored the breadth of talent that makes YouTube one of the biggest contributors to culture and creativity. 

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