Digital Upfronts 2022

Catch up on the latest launches, insights and innovations from some of the biggest players in digital advertising

Amber Rose Gill speaking at IAB Upfronts

Rewind Digital Upfronts

After two virtual years, Digital Upfronts returned this October for one month of unmissable in-person events. Advertisers and agencies heard first-hand from the biggest players in digital advertising as they debuted the brand new launches and game-changing innovations set totake their 2023 planning to the next level. 

In addition to our main partner Upfronts, we hosted channel specific Upfronts for podcasting and gaming - highlighting the very latest trends from these unique and dynamic areas. Watch the highlights film on the right and catch up on all the action from this year’s Upfronts below.

Snap Inc. logo

Snap Inc.

From major broadcast partnerships that bring the world’s most lucrative sports and cultural moments to Snapchat, to the latest audience research, Snap Inc. jumped into the world of Discover at Digital Upfronts. The biggest digital players came together to discuss video insights and partnerships to help marketers start the year strong and take their 2023 planning to new levels.

Read key takeouts from this Upfront, hosted at the Outernet, with speakers including Roman Kemp, Nishma Robb and Chunkz.


Twitter logo


This event explored exactly how communities and conversations make Twitter the perfect place to drive people to buy with a deep-dive into an audience that so many advertisers are curious about and want to reach - Gen Z. Twitter shared, for the first time, some fascinating insight into the unique role Twitter plays in Gen Z's lives and how advertisers can connect with this audience.

This session took attendees through the latest innovations in performance and social commerce, catch up on session take outs now.

Amazon Ads

Amazon Ads

From to Twitch, Freevee, and Fire TV, Amazon Ads has the power to meet your customers where they are. Recap now to learn how Amazon Ads can help your brand engage with all types of TV viewers and streamers in the UK.

This exclusive event featured engaging conversations, networking opportunities and more - read session take outs now.

BBC News

BBC News

Since 1922, the BBC has been reimagining what it is and bringing you the future, all whilst staying true to its core values to inform, educate and entertain. At this year's Upfronts, the team marked their centenary by looking ahead to what's next, with a little help sports presenter Gabby Logan, DJ Lauren Laverne, BBC News’ Huw Edwards and Click presenter, Spencer Kelly. From the changing role of the news anchor, to how to make Desert Island Discs and Glastonbury relevant to a new generation, the theme of ‘reimaginging’ underpined this year’s Upfront, which also included the launch of insight study, ‘The New Exec Mindset’ - catch up on key take outs now.




What starts on TikTok, doesn't stay on TikTok - with trends and creators becoming mainstream cultural moments. For brands, being part of the cultural conversation on TikTok means driving cultural relevance, brand loyalty and ultimately, sales. Attendees joined TikTok at Showtime for a unique immersive event that brought them closer to the TikTok communities defining culture.

The team also shared the latest updates that make it even easier for you to partner with TikTok to meet your advertising objectives - revealed new products and ad solutions that place your brand in the heart of cultural conversations, drive sales and effectively measure your campaigns. Catch up on key takeouts from Showtime now.



Hear from some of the talented creators that make YouTube what it is today. YouTube Festival returned to Digital Upfronts to bring you a plethora of star talent, insights and opportunities for the year ahead.

Catch up on key takeouts from this session now.



During times of economic uncertainty, consumer habits shift, companies tighten their belts, and marketing budgets are scrutinised. Some businesses however, not only survive, they thrive. But how? The team at Meta shared practical advice and explored how marketers can navigate this new chapter of uncertainty by maximising effectiveness, driving innovation, and boosting creativity.

This session featured an agenda packed with vibrant keynotes, as well as conversations with inspirational creators and brands about how to unlock growth in uncertain times.

Watch Meta's Upfront back on demand and key take outs from this session now.

Gaming upfronts partners

Gaming Upfronts

Ready, set, go! Our first IRL Gaming Upfronts came to Steel Yard on Tuesday 18 October to spotlight the tools, tactics and talent that advertisers need to know about. As gaming continues to build momentum on media plans, how can brands keep their campaigns fresh? And who is authentically tapping into in-game audiences?

We were joined by some of the biggest companies in the business as they delved into emerging ad solutions, hot-off-the-press research and what we can learn from the brands that are getting it right in-game.

This exclusive event featured engaging conversations, networking opportunities and more - read session take outs and watch back on demand now.

All podcast Upfronts partners

Podcast Upfronts

Podcast advertising is booming. In 2021, advertisers’ investment grew by a huge 61% - so how is the market evolving to meet demand? And what new opportunities should advertisers take note of to make an impact with listeners? Hot on the heels of Gaming Upfronts, Podcast Upfronts returned IRL on Wednesday 19 October - putting leading podcast producers on stage to debut upcoming product launches, cutting-edge insight and plenty of top talent.

This year’s speakers included comedian Katherine Ryan, Love Island winner Amber Rose Gill, and hosts of ‘The News Agents’ Emily Maitlis, Jon Sopel and Lewis Goodall.

This exclusive event featured engaging conversations, networking opportunities and more - read session take outs now and watch back on demand.

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.