(Registration: 13:50 - 14:00)
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Four, three, two, one… GAME. Get an exclusive preview of what’s coming from gaming’s key players as they debut new innovations to help you bring your brand to life in the in-game space. Sign up for a future-facing series of sessions from Activision Blizzard Media, Adverty, Bidstack, Frameplay and Twitch.
For the first time ever, a character broke out of a video game and went into the live, interactive world of Twitch. Want to know how Pringles cracked the gaming culture to advertise authentically in the gaming space? Well... Frank is back in the real world for his fans and of course some Pringles. Join Adam Harris, Global Head of the Twitch Brand Partnership Studio with Elena Mancini, Senior Brand Manager and Stephen McSweeney, Digital Marketing Specialist of Pringles Europe and Frank the Zombie, to explore how the ‘Frank the Gaming Zombie’ campaign surprised and delighted Twitch’s top streamers and their community to become one of Twitch’s most watched streams. This session will reveal best practices for engaging the gaming community and driving brand results.
Join Adverty to discover the latest insights and activations in this rapidly evolving marketplace with mass, not niche, potential – a marketplace of increasing sophistication and creative freedom. Watch demonstrations of the seamless in-game advertising platform’s latest technology, its InMenu feature and patented BrainImpression™ technology. Discover insights as to how to reach gamers non-intrusively within mobile games, in the most immersive, native ways and without ever disturbing game play.
Frameplay will showcase global brands who have already innovated in the intrinsic in-game advertising space. It will discuss key lessons learned, success stories, and highlight exclusive, premium game opportunities for mobile, PC, and console devices for the remainder of 2021 and 2022 (and beyond!).
Bidstack, a leading technology provider of in-game advertising, looks at how Luxury Brands have embraced the gaming world. Joined by guests working with luxury and premium clients, Lauren Baines (Global Sales Director) will discuss best in class examples, why brands have adopted gaming as part of their planning strategy, and what the future looks like for brands in this space.
There has never been more attention on gaming than right now. And for good reason. As audiences look for ways to find social connection, joy and purpose in a world without physicality, they have increasingly turned to video games. But far from being a new phenomenon, gaming has been steadily on the rise for years. Find out how the pandemic impacted entertainment consumption habits, including engagement with gaming, and what the impact of these changed behaviors and emotional connections will be long term for brands.