Podcast Upfronts 2022

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(Registration 13.30)
The Steel Yard, Allhallows Ln, London, EC4R 3UE

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Event Overview

Podcast advertising is booming. In 2021, advertisers’ investment grew by a huge 61% - so how is the market evolving to meet demand? And what new opportunities should advertisers take note of to make an impact with listeners? Hot on the heels of Gaming Upfronts, Podcast Upfronts returns IRL on Wednesday 19 October. Join leading podcast producers - Acast, Audioboom, Fresh Air, Global and Podfront - as they debut upcoming product launches, cutting-edge insight and plenty of top talent.

This year’s speakers include comedian Katherine Ryan, Love Island winner Amber Rose Gill, and hosts of ‘The News Agents’ Emily Maitlis, Jon Sopel and Lewis Goodall. Take a look at the line-up so far below and sign up now to secure your place at The Steel Yard.

Podcast Upfronts forms part of our month-long Digital Upfronts programme and is available to stream back on demand.

Agenda so far...

Acast session

Acast was founded in 2014 and is the world’s largest independent podcast company.

A pioneer in the open podcast ecosystem, Acast’s strategy is to become the world’s largest marketplace for podcast monetization by connecting podcast creators, advertisers and paying listeners with its technology.

Acast hosts 47,000 podcasts, supplying their content directly to hundreds of listening apps, and generating and monetizing more than 400 million listens every month. If you’re listening to an Acast-connected podcast and hear an ad, it’s Acast delivering that ad behind the scenes and sharing the revenue with the podcast creator.

Podcasters come to Acast to reach and grow as large an audience as possible, and to monetize those listens to their full potential — including through paid subscriptions using Acast+. Advertisers use our advanced targeting capabilities to reach these hyper-engaged audiences in the most effective ways. 

Marvin Abbey, 3 Shots of Tequila Podcast, Katherine Ryan, Presenter, Comedian & Actress, Lorna Byrne, Group Business Director, Miles Phillip, Key Account Manager & Lizzy Pollott, SVP, Marcomms & Brand, Acast

Podfront session

Podfront UK offers brands and advertisers access to +350 podcasts with 512 million global monthly listens. Backed by Wondery and Stitcher, Podfront UK is the home to premium podcasts in the UK. We enable UK and EMEA brands and agencies to reach UK and global audiences with integrated messaging at ease. Our network exclusively represents premium hit podcasts like Oprah’s SuperSoul Conversations, I Weigh With Jameela Jamil, Freakonomics, On Purpose with Jay Shetty, British Scandal, 99% Invisible, My Favourite Murder, Bill Burr's Monday Morning Podcast from publishers such as Amazon Music Podcast Originals, NBC, NPR, SSPN, Off the Ball and many more!

Charlotte Mitchell, Account Manager & Oli Walters, Commercial Director, Podfront

Audioboom session

A global leader in podcasting, Audioboom’s shows have been downloaded more than 126 million times by 34 million unique listeners around the world. Our original production unit 'Audioboom Studios' has recently expanded its scope in the UK; currently producing the official Formula 1 podcasts F1: Beyond The Grid and F1 Nation, plus the recently launched Devils in the Dark - with six original shows in development. Audioboom’s ad tech and monetisation platform underpins a scalable content business that provides commercial services for a premium network of 250 top tier podcasts, with key partners including ‘Casefile True Crime’, ‘No Such Thing As A Fish’, 'Redhanded' and ‘The Cycling Podcast’.

Danni Howard, Host of 'Devils in the Dark', Chris Browning-Brant, Lead Podcast Editor, Formula One, Mike Newman, VP & Alexandra Jueno, Producer, Audioboom

Why build your own podcast with Fresh Air Production

The time has come to think beyond renting space in someone else’s podcast. Fresh Air will share why it’s better to grow your own kinder, better podcast channel. Hear from the cast behind Amazing Starts Here from the National Lottery, including the amazing Amber Rose-Gill on how and why you should make your own podcast

Amber Rose Gil, TV Personality & Author, Neil Cowling, Founder, Michaela Hallam, Director of Content, Richard Blake, Director of Marketing & Growth, Fresh Air & Raj Pander, Senior Producer, Amazing Starts Here

How can brands lean into news commentary podcasting?

If music be the food of love, then current affairs podcasting is the hidden chef’s special. Without realising it, brands and advertisers have been missing out on a buffet of quality podcast content.
How can current affairs podcasting – a gourmet environment for brands – grow to be as popular as entertainment and CSR-focused podcasts?

Where news is unpredictable, there is a requirement for structure. Now advertisers need a reliable recipe to navigate current affairs and reach valuable audiences. In this session, Global sets out the new rules of engagement through original research on audience behaviours in news commentary podcasting.

Join experts from Global’s Podcast team, The News Agents host Jon Sopel and producer Dino Sofos, as they discuss the nation’s appetite for current affairs and news podcasts. Using Global’s vast news and politics podcast portfolio as a test bed, this discussion will lay out a new current affairs podcasting framework, empowering brands and advertisers to grab a seat at the table.

Emily Maitlis & Jon Sopel, Hosts of The News Agents & Dinos Sofo, Executive Producer The News Agents, Mike Wooller, Head of DAX Content Partnerships & Sarah Ray, Head of Podcast Sales, Global

After Party from 17.00

Speakers so far...

Amber Rose Gill

Amber Rose-Gill

TV personality and Author
Amber Rose Gill

Amber Rose-Gill

TV personality and Author

Amber Rose-Gill is best known for winning Love Island in 2019, after which she amassed over 2.5 million Instagram followers and became one of the show’s most famous alumni. This year, Amber released her debut romance novel ‘Until I met you’, and has not been afraid to speak out on social issues including mental health and the “Black Lives Matter” movement. In June, she presented ‘Amazing Start Here’ – a brand new podcast series for The National Lottery, exploring lottery-funded projects around the country and highlighting the everyday superheroes who walk among us.

Katherine Ryan

Katherine Ryan

Presenter, Comedian and Actress
Katherine Ryan

Katherine Ryan

Presenter, Comedian and Actress

 

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Emily Maitlis

Emily Maitlis

Host of The News Agents
Emily Maitlis

Emily Maitlis

Host of The News Agents

 

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Jon Sopel

Jon Sopel

Host of The News Agents
Jon Sopel

Jon Sopel

Host of The News Agents

 

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Lewis Goodall

Lewis Goodall

Host of The News Agents
Lewis Goodall

Lewis Goodall

Host of The News Agents

 

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Danni Howard

Danni Howard

Host of Devils in the Dark
Danni Howard

Danni Howard

Host of Devils in the Dark

Danni Howard hosts the Audioboom Studios show 'Devils in the Dark' with her best friend Helen Anderson. Together, Helen & Danni explore some of the most infamous true crime cases in history. With almost 1 million listens from their first season and a #1 ranking on Apple and Spotify's true crime charts, it's one of the biggest and best new additions to the true crime genre. Danni will talk about the creation of the show, how they bring some much needed lightness to the dark subject matter and why brand safety and listener engagement go hand in hand.

Mike Wooller

Mike Wooller

Head of DAX Content Partnerships, Global
Mike Wooller

Mike Wooller

Head of DAX Content Partnerships, Global

 

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Sarah Ray

Sarah Ray

Head of Podcast Sales, Global
Sarah Ray

Sarah Ray

Head of Podcast Sales, Global

 

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Charlotte Mitchell

Charlotte Mitchell

Account Manager, Podfront
Charlotte Mitchell

Charlotte Mitchell

Account Manager, Podfront

Charlotte begun her media career as a Media Executive at Global Media and Entertainment which is where her love for audio began. Charlotte was responsible for planning the audio strategies across brands such as ASDA, British Gas, Shop Direct, Lionsgate Films, GOV and Amazon across airtime, DAX and Sponsorship and Promotions. Charlotte joined Podfront UK in 2021 and now manages many key accounts and direct response advertisers such as Beer52, Brilliant.org, Amazon Publishing, The Economist and Betterhelp and Athletic Greens.

Oli Walters

Oli Walters

Head of UK Sales, Podfront
Oli Walters

Oli Walters

Head of UK Sales, Podfront

Oli has 20 years in advertising working at leading radio groups including Global Radio, Bauer Media and Absolute Radio in London. After a successful career in radio, Oli decided to focus on emerging platforms such as music streaming start up Blinkbox Music, which paved the way for him into Podcasting. Oli successfully led the sales team at Audioboom before stepping in as Head of Sales at Podfront UK which is a joint venture between Wondery and SXM Media. Podfront has quickly become one of the fastest growing podcast advertising networks in the UK representing inventory from Amazon Music, Wondery, Art19, All Things Comedy, NPR and NBC.

Neil FA

Neil Cowling

Founder, Fresh Air
Neil FA

Neil Cowling

Founder, Fresh Air

 

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 Michaella Hallam

Michaela Hallam

Director of Content, Fresh Air
 Michaella Hallam

Michaela Hallam

Director of Content, Fresh Air

 

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Richard Blake

Richard Blake

Director of Marketing and Growth, Fresh Air
Richard Blake

Richard Blake

Director of Marketing and Growth, Fresh Air

 

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Raj Pander

Raj Pander

Senior Producer, Amazing Starts Here
Raj Pander

Raj Pander

Senior Producer, Amazing Starts Here

 

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Dino Sofos

Dino Sofos

Executive Producer, The News Agents
Dino Sofos

Dino Sofos

Executive Producer, The News Agents

 

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Alex Jueno

Alex Jueno

Producer, Audioboom
Alex Jueno

Alex Jueno

Producer, Audioboom

 

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Christ Browning-Brant

Chris Browning-Brant

Lead Postcast Editor, Formula One
Christ Browning-Brant

Chris Browning-Brant

Lead Postcast Editor, Formula One

 

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Mike Newman

Mike Newman

VP, Audioboom
Mike Newman

Mike Newman

VP, Audioboom

 

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Marvin Abbey

Marvin Abbey

Host of 3 Shots of Tequila Podcast
Marvin Abbey

Marvin Abbey

Host of 3 Shots of Tequila Podcast
Lorna Byrne

Lorna Byrne

Group Business Director, Acast
Lorna Byrne

Lorna Byrne

Group Business Director, Acast

 

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Lizzy Pollott

Lizzy Pollott

SVP, Marcomms & Brand, Acast
Lizzy Pollott

Lizzy Pollott

SVP, Marcomms & Brand, Acast

 

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Miles Phillip

Miles Phillip

Key Account Manager, Acast
Miles Phillip

Miles Phillip

Key Account Manager, Acast

 

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Jay London

Jay London

Capital DJ
Jay London

Jay London

Capital DJ

 

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James Chandler

James Chandler

Host & Chief Marketing Officer, IAB UK
James Chandler

James Chandler

Host & Chief Marketing Officer, IAB UK

 

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Rich Knight

Rich Knight

UK Head of Podcast Content for Wondery / Amazon
Rich Knight

Rich Knight

UK Head of Podcast Content for Wondery / Amazon

Rich Knight is UK head of podcast content for Wondery/Amazon Music. He was previously BBC Radio 4’s factual commissioning editor, editor of the BBC’s current affairs audio department and a producer and executive producer of documentaries, news programmes and podcasts including Tunnel 29, Fatwa, The Inquiry and many others. He started his career on Today, working in the studio and with reporters on news stories all over the world.

zeze

Zeze Millz

TV Presenter and Host of The Zeze Millz show and +44 Podcast'
zeze

Zeze Millz

TV Presenter and Host of The Zeze Millz show and +44 Podcast'

The award-winning and MOBO-nominated Zeze Millz has become the 'go to' name for interviewing your favourite personalities in the world of entertainment. The two-time UK Entertainment Awards' winner has carved out a niche - and social commentary platform - that showcases her fearless ability to cut through the noise with her self-titled YouTube talk show, The Zeze Millz Show - guest interviews have included Ed Sheeran, Wiley, Big Narstie and DJ Cuppy.

Podcast Upfronts partners

acast
acast

Acast was founded in 2014 and is the world’s largest independent podcast company. A pioneer in the open podcast ecosystem, Acast’s strategy is to become the world’s largest marketplace for podcast monetization by connecting podcast creators, advertisers and paying listeners with its technology. Acast hosts 47,000 podcasts, supplying their content directly to hundreds of listening apps, and generating and monetizing more than 400 million listens every month. If you’re listening to an Acast-connected podcast and hear an ad, it’s Acast delivering that ad behind the scenes and sharing the revenue with the podcast creator. Podcasters come to Acast to reach and grow as large an audience as possible, and to monetize those listens to their full potential — including through paid subscriptions using Acast+. Advertisers use our advanced targeting capabilities to reach these hyper-engaged audiences in the most effective ways. "

Audioboom
Audioboom

A global leader in podcasting, Audioboom’s shows have been downloaded more than 126 million times by 34 million unique listeners around the world. Our original production unit 'Audioboom Studios' has recently expanded its scope in the UK; currently producing the official Formula 1 podcasts F1: Beyond The Grid and F1 Nation, plus the recently launched Devils in the Dark - with six original shows in development. Audioboom’s ad-tech and monetisation platform underpins a scalable content business that provides commercial services for a premium network of 250 top tier podcasts, with key partners including ‘Casefile True Crime’, ‘No Such Thing As A Fish’, 'Redhanded' and ‘The Cycling Podcast’.

Fresh air
Fresh air

Fresh Air grew out of years making shows for national radio, with a mission to bring broadcast-quality production values into podcasting. We help brands to create podcasts which people genuinely want to listen to, harnessing the power of audio to achieve measurable success with this exciting medium.

global
global

Global’s long-standing audio heritage paves the way to bring the most exciting and engaging podcasts to mainstream audiences. We multiply ideas with infinite media possibilities on-air, on Global Player and outdoor. Through these platforms combined, we entertain and reach 51.7 million individuals across the UK every week.

Podfront
Podfront

Podfront UK offers brands and advertisers access to +350 podcasts with 512 million global monthly listens. Backed by Wondery and Stitcher, Podfront UK is the home to premium podcasts in the UK. We enable UK and EMEA brands and agencies to reach UK and global audiences with integrated messaging at ease. Our network exclusively represents premium hit podcasts like Oprah’s SuperSoul Conversations, I Weigh With Jameela Jamil, Freakonomics, On Purpose with Jay Shetty, British Scandal, 99% Invisible, My Favourite Murder, Bill Burr's Monday Morning Podcast from publishers such as Amazon Music Podcast Originals, NBC, NPR, SSPN, Off the Ball and many more!

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