IAB UK Connected

With COVID-19 and working from home now the new normal, we believe that it’s more important than ever to bring the digital ad industry together and support our members.

IAB UK Connected has been created to house all of the resources you might find useful during this time, from the latest on how we are working to inspiration from across the industry.


How we are supporting our members 

At the IAB, we’ve changed the way we work to ensure that we’re meeting our members’ needs and maintaining a ‘business as usual’ approach during the COVID-19 pandemic. From virtual training courses to a new podcast format, here’s what we have going on:    


An update from Jon Mew

IAB UK’s CEO explains how we will be working with our members and bringing the industry together during the COVID-19 outbreak

Virtual Training

Webinars & Virtual Events

We may be WFH, but don’t let that stop you learning and developing. We’re hosting a range of virtual events and webinars  so get involved


IAB Connected Podcast

We spoke to people from across the industry to hear how they adapted to the outbreak and embraced digital innovation

Advisory Groups

Part of an IAB UK group?

If you’re part of one our Steering or Advisory Groups, find out how we've adapted to running these virtually.   

COVID-19: What financial support is available for businesses?

You can view Government information on the financial packages and schemes that have been announced to ease the impact on UK businesses during the COVID-19 outbreak.

Useful Resources

We want to make it as easy as possible for you to access our virtual content, as well as sharing our WFH tips and inspiring examples from around the industry.  We add to these resources constantly, so keep checking back for more.


Watch our webinars

Many of our events are now being held virtually and are all free to join. You will be able to catch up on recent webinars here


Virtual Presentations

Make the most of your IAB membership by inviting one of our team to share our research, trends or insight presentations with your team virtually

Wfh checklist

Get WFH ready

From the value of over communicating to managing the work/life balance, here’s our tips on how to work from how


Across the industry

What are others doing and what support is available? We take a look at inspiring examples of how businesses are adapting to the outbreak

Consumer Insights

Consumer Insight

Powered by the IAB UK Steering and Advisory Groups, the Consumer Insight Hub is a collection of leading reports exploring UK media habits at a time when the majority of the population is working from home.

Case Studies

Case studies

Browse examples of effective digital campaigns across sectors to help you supercharge your digital advertising


Gold Standard e-learning

Get up to speed on what being Gold Standard certified means for your business with our e-learning exercise, perfect if you're working at home

Content Verification

Content Verification Guide

With COVID-19 appearing on advertisers’ blocklists, take a look at our Content Verification Guide for advice on how to get the block balance right



From ad spend to consumer trends, our research library draws together the latest digital insights from IAB UK and our members

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.