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Recently added
See the latest additions to our collection off webinars, including the future of Connected TV and an overview of Affiliates & Partnership Marketing.
Gold Standard
In this webinar we cover how the Gold Standard works, planned developments for version 2.0 of the initiative and how your teams can support the Gold Standard to help us raise standards in digital advertising.
Connected TV
Join us as we cast an eye forward and take a deeper look into how brands are = finding success with Connected TV and what the future holds.
Affiliates & Partnership Marketing
In this webinar you can hear from the IAB's Affiliate and Partnerships Advisory Group and their brand partners who showcase some of the developments and best practice in this channel.
CMA Market Study
Tune in to hear our Policy and Regulatory Affairs team analyse the recently released Competition and Markets Authority's ‘Online platforms and digital advertising market study’ report
User ID in a post-cookie world
Tune in to the below webinars to deep-dive into one of the most important issues facing our industry - User Identity and the demise of the cookie.
User ID Part One
Join us for this User ID webinar to understand terms like 'post-ccokie' and 'User ID', why they have become important and to discover some of the products that exist in this space.
User ID Part Two
Join us as we continue to understand terms like 'post-ccokie' and 'User ID', why they have become important and to discover some of the products that exist in this space.
Weekly Webinar: User ID
In this webinar we’ll be focusing on user identity and what The IAB is doing to prepare for a future without cookies. Plus, find out how to get involved in our user identity workstreams.
User ID Webinar
Google have recently announced that it will be phasing out the use of third-party cookies on Chrome, joining other browsers who already do so. Tune in for a discussion on the issue.
Privacy by Default
Organised around Tech Lab’s “Project Rearc” broader industry response, IAB Tech Lab and IAB UK hosted this technical conversation about privacy by default principles and how they affect user ID issues.
Programmatic
Programmatic Part One
As part of IAB UK Connected, we're hosting a series of virtual events, including the first part of this Programmatic webinar. PubMatic will be unlocking the opportunities in a cookie-less world, Adsquare are talking all things footfall measurement and more.
Programmatic Part Two
As part of IAB UK Connected, we're hosting a series of virtual events, including the first part of this Programmatic webinar. Hear from Rubicon on buying programmatic and Carat for the future trends in programmatic.
Policy
CMA Market Study
Tune in to hear our Policy and Regulatory Affairs team analyse the recently released Competition and Markets Authority's ‘Online platforms and digital advertising market study’ report
CMA Member Briefing
Competition and Markets Authority recently published the final report of its market study into online platforms and digital advertising. During this webianr, we put your questions directly to the team who wrote it.
ICO Update
On 19 March, we hosted a webinar to update members on the progress that we have made in responding to the ICO 'Update report into adtech and realtime bidding'.
HFSS Forum
In this forum, we were joined by experts from across the ad industry to hear how the ban stands to impact different areas of the digital ecosystem, what the Government is basing its decision on and the other factors that need to be taken into account.
Research
The research below delves into the rules to follow for effective digital advertising and an overview of the industry since the COVID-19 crisis began.
Research Morning April
UKOM share their latest data on digital consumption. LinkedIn share their analysis into B2B digital video creative and Flashtalking share exclusive statistics from 2019 on the challenges being faced.
Research Morning May
UKOM share their latest data on digital consumption. Behave cover the approach they followed to unveil opportunities for TikTok’s EU growth and LADbible Group wrap up with insight into youth spending.
Research Morning July
We will be showcasing some of the industry’s most illuminating research covering a variety of topics within digital advertising, including UKOM’s industry updates and insights.
Digital Adspend 2019
We reveal the results of our annual Digital Adspend study, which measures investment across environment, format and devices, showing how the market evolved prior to the impact of COVID-19.
Direct to Consumer
Our Born Online study identifies 50 of the UK’s leading DTC brands, explores key behaviours and preferences of DTC consumers, shines a spotlight on the founders and explores how to best work with DTC clients.
Effectiveness
The Rules of Attention
In this webinar we go over the five key ways brands can boost the attention of their digital ads, including cleaning up clutter, as brought to you by eye-tracking specialists Lumen and IPSOS MORI.
6 Rules of Effectiveness
IAB UK commissioned Kantar to analyse almost 400 campaigns, testing the factors that create an effective digital display campaign. Here we share the 6 rules to help you make the most of display.
What else have you missed?
Tune in below for webinars on consumer trends over the last few months and deep-dives into programmatic.
Consumer Trends
In this webinar, join the industry initiatives team and guest members as they provide valuable insights into digital audiences, helping the industry to make informed media decisions in these unprecedented times.
Equality Webinar
There is significant inequality in the social impact of the pandemic and it's our duty to consider how everyone in our industry is affected. Join us as we take a look at the issues, how we can manage them inclusively and then plan for a better future.
Retail Webinar
This Retail Webinar we take a look into how companies have adjusted to the “new normal”, and the innovations and strategies they have adopted during the COVID-19 pandemic.
DOOH Webinar
This webinar covers the latest trends, insights and hot topics from the world of DOOH and shows how brands are using the channel to make their online marketing more effective.