IAB Debrief 2024
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Free for IAB Agencies & IAB Advertisers
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Become a MemberEvent Overview
As IAB Debrief returns for a third year, join marketers, agencies, and digital innovators as they showcase how digital platforms can drive positive change, spotlighting standout campaigns that leverage emerging formats for impressive results. This event is your opportunity to see how the latest tech, innovative consumer connections, and inspired data usage can bring stories to life and deliver tangible results.
At Debrief 2023, industry leaders from Abercrombie & Fitch, E.ON Next, Boots, and Bodyform shared their groundbreaking strategies for using digital channels to challenge the norm, achieve outstanding results, and spark joy. From pinpointing the perfect moment to engage consumers to finding the ideal digital platform for creative content, last year's event was all about transforming stories in dynamic and exciting ways. Don’t miss out on this year’s insights and get a flavour of what Debrief's all about by catching up on last year's highlights here.
Getting men speaking about leaking: Tackling the taboo with TENA Men and Performics @ Zenith
Performics @ Zenith’s Philip Gamble is in conversation with TENA Men’s Mark Geddes as they delve into how TENA Men and England Rugby Union legend Lewis Moody got men speaking about leaking. Discover how they tackled the stigma around men’s health and bladder leakage, encouraging open conversations through a blend of PR, media, SEO and social media. Learn how this campaign not only drove impressive results but also tapped into the essence of our humanity, challenging societal norms and fostering genuine connections with their audience.
Auto Trader x Quantcast: Driving Results in the Fast lane
Quantcast will be pulling up to the showroom to reveal how Auto Trader shifted their campaign strategies to drive powerful results. Join us for an interactive session where we’ll explore how this partnership accelerated brand consideration, captured the right audiences, and delivered a smooth ride to campaign success.
Our speakers so far...
Ellie Lane
Head of Client Strategy UK, Quantcast
Ellie Lane
Head of Client Strategy UK, QuantcastEllie has worked in the digital advertising industry for over 14 years in roles at Mindshare and Maxus before joining the Quantcast team in 2017. Using all her previous agency experiences, at Quantcast, Ellie’s role is to advise clients on brand and performance strategy as well as understand how Quantcast can build products to help meet client’s marketing objectives. In her spare time, Ellie enjoys getting out into the countryside for walks with her twin girls and dog Fox.
Grace Bailey
Senior Marketing Manager, AutoTrader
Grace Bailey
Senior Marketing Manager, AutoTrader
Mark Geddes
UK Brand Manager, TENA Men
Mark Geddes
UK Brand Manager, TENA MenFor the past 2 years, Mark Geddes has been a Brand Manager at TENA, the UKs no. 1 men’s Incontinence brand. Previously, he served as Senior Brand Manager for VetPlus, overseeing the UK’s leading Veterinary Nutraceutical Brand.
Philip Gamble
Head of SEO, Zenith
Philip Gamble
Head of SEO, ZenithPhilip Gamble has over 10 years of agency SEO experience, increasing the visibility of clients operating in the eCommerce, Travel, Hospitality, and Finance sectors. As Head of SEO for Performics @ Zenith, Philip leads Organic Search Growth for some of the UKs largest brands, developing Technical and Content SEO Strategies and continuously optimising for evolving trends.
Ryan Dunlop
Strategy Partner, JACK RYAN
Ryan Dunlop
Strategy Partner, JACK RYANRyan is a Strategy Partner at media agency JACK RYAN and leads the agencies behaviour change and marketing science strategy across a number of client verticals. He has worked across a number of high impact and award winning campaigns for clients such as the NHS, Police, Energy companies, Universities, Transport and Government agencies. He sits on the advisory board of The Marketing Society and has previously lectured at top UK universities. Ryan is known for his approach to behaviour change advertising strategy and focussing on being led by data to make human choices.
Nighat Arif
NHS & Private GP/Women’s Health
Nighat Arif
NHS & Private GP/Women’s HealthDr Nighat Arif is a GP specialising in women's health. She is an honorary fellow of the Royal College of Obstetrics & Gynaecology. With 17 years’ NHS experience, she also runs her own private practice. Dr Nighat is a medical broadcaster, a content creator with YouTube Health and the WHO Fides network. In 2023, she received a Points of Light award from the Prime Minister for her work raising awareness of women's health issues. In 2024 she was awarded ‘Woman of the Year’ at the Asian Achievers Awards for her work around equality in healthcare. Dr Nighat is the bestselling author of The Knowledge: Your guide to female health from menstruation to the menopause).
James Chandler
Chief Marketing Officer, IAB UK
James Chandler
Chief Marketing Officer, IAB UKWhat to expect...
Reasons to attend Debrief
Get inspired & learn
Over the years the Debrief stage has been graced with marketers from the likes of M&S, Mars Petcare, Abercrombie & Fitch, Boots & Bodyform and this year will be no different. You’ll leave the event brimming with inspiration for your next campaign, as well as tangible examples and advice on how digital can deliver brilliant results.
No sales pitches, nor death by PPT
We know the last thing you want when attending an event is back-to-back sales pitches, or long lengthy sessions with one too many slides. Which is why Debrief is all about the short snappy 10-minute sessions, which spotlight exceptional campaigns without the hard sell.
Only a few hours out the office
We know time is precious, and taking a whole day out the office to attend an event can be a hard one to justify, which is why we’ve made Debrief an all killer, no filler morning only event. You’ll arrive at 8.30 for a quick bite to eat, before heading straight in to watch the content from 9 – 12pm; meaning the rest of the afternoon is yours!
Network & make new connections
With an attendance of just shy of 200 and an audience of 50% of advertisers and agencies – make new connections, meet with current and potential clients and catch up with industry peers.
Previous attendees include...
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