Digital Adspend 2018
IAB UK
The official measure of the UK digital advertising market
In conjunction with PricewaterhouseCoopers (PwC), the IAB has produced the twice yearly digital advertising spend figures in the UK since 1997. As used by the Advertising Association, these figures are the most authoritative means of assessing the size of the online advertising market in the UK.
You can view the full results from 2018, including various breakdowns, below.
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