Digital Adspend 2018
Posted on: Tuesday 23 April 2019 | IAB UK
The official measure of the UK digital advertising market
In conjunction with PricewaterhouseCoopers (PwC), the IAB has produced the twice yearly digital advertising spend figures in the UK since 1997. As used by the Advertising Association, these figures are the most authoritative means of assessing the size of the online advertising market in the UK.
You can view the full results from 2018, including various breakdowns, below.
Digital’s share grows to 74% of UK advertising spend
Get a snapshot of the UK advertising market by media sector, using IAB UK/ PwC Adspend and AA / WARC expenditure dataLearn more
Digital ad spend is thriving – but we can’t afford to be complacent
Our industry is at a crucial moment and what we do next will significantly define the future of the online ecosystem, writes our CEO Jon Mew. This piece...Learn more
AA/WARC: Digital drives growth as UK ad spend hits record £32bn
The UK ad market reached a record £31.9bn in 2021, equating to growth of 34.3% year-on-year, according to the full year 2021 Advertising Association/WARC...Learn more
Digital advertising spend surges 49% in H1 2021, as marketers’ confidence returns
IAB UK's Digital Adspend report for the first half of 2021, conducted with PwC, shows the market has continued its growth with £10.5bn spent.Learn more