2016 Full Year Digital Adspend One Pager

These are the top-line findings from the IAB / PwC Digital Adspend Study, which includes online, mobile and tablet revenues, for full year 2016

The UK digital advertising market continues to show exceptional growth, by £1.217 Billion, or 17.3% on a like for like basis, from 2016. This tracking study, dating back to 1997, presents the official industry measure and acts as the barometer for the health of the market.

 

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive