These are the top-line findings from the IAB / PwC Digital Adspend Study, which includes online, mobile and tablet revenues, for full year 2016

The UK digital advertising market continues to show exceptional growth, by £1.217 Billion, or 17.3% on a like for like basis, from 2016. This tracking study, dating back to 1997, presents the official industry measure and acts as the barometer for the health of the market.