2016 Full Year Digital Adspend Results


The IAB’s latest digital advertising spend figures which include online, mobile and tablet, showing details of full year 2016.
 
 
  • Digital Adspend grew to £10.3 billion in 2016, up 17.3% on a like for like basis

  • Mobile now accounts for over half of all display advertising

  • Video was the fastest growing format at 56% on a like-for-like basis since 2015

  • Social media display grew 38% to £1.7 billion

 

LOG IN TO DOWNLOAD

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Related content

member taking notes

AI in advertising: balancing innovation with trust

Learn more

Retail Media and TV+ take centre stage as UK ad spend forecast to hit £45 billion by 2026

Learn more
Coloured blocks

Surge in CTV & podcast spend as advertisers tap into popularity of online entertainment

Learn more

Digital advertising’s share of market hits 75%

Learn more

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade