What is Video Measurement?

Posted on: Tuesday 08 August 2017

Share this

The IAB Video Steering Group’s viewpoint on Measuring Video.

Online video has continued to grow at a rapid pace in recent years and has established itself as the fastest growing format for marketers. 

As such an important piece of the campaign puzzle, measuring video has become more important than ever, and with technologies advancing, accurately measuring video campaigns is a key part of understanding, and building on, the success of a campaign.

The IAB Video Steering Group have put forward their views and advice, in the form of this viewpoint paper, on the importance of video measurement and the factors that should be taken into account when putting into practice.

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Share this

Related content

video comes to Tinder

Video comes to Tinder: The Perfect Match?

Tinder is rolling out a new feature known as Loops, which brings video to the dating app for the first time. 

Learn more

Digital video: Principles for creative best practice

Learn more
projection

BBC, ITV and Channel 4 to invest £125 million in new Freeview app

Three of the UK's biggest TV channels are joining forces to invest in Freeview to ensure it can stand up to competition from services like Netflix and...

Learn more
LinkedIn launches video advertising function for brands

LinkedIn launches video advertising function for brands

B2B brands can now create video ads for LinkedIn, with the platform also introducing official company pages for the first time.

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.