What is Video Measurement?

The IAB Video Steering Group’s viewpoint on Measuring Video.

Online video has continued to grow at a rapid pace in recent years and has established itself as the fastest growing format for marketers. 

As such an important piece of the campaign puzzle, measuring video has become more important than ever, and with technologies advancing, accurately measuring video campaigns is a key part of understanding, and building on, the success of a campaign.

The IAB Video Steering Group have put forward their views and advice, in the form of this viewpoint paper, on the importance of video measurement and the factors that should be taken into account when putting into practice.