How is 2020 impacting online video ad spend?
Working with YouGov and our Video Steering Group, we take a closer look at what’s fuelling a rise in video ad spend this year
Learn moreWhat is Video Measurement?
Posted on: Tuesday 08 August 2017
The IAB Video Steering Group’s viewpoint on Measuring Video.
Online video has continued to grow at a rapid pace in recent years and has established itself as the fastest growing format for marketers.
As such an important piece of the campaign puzzle, measuring video has become more important than ever, and with technologies advancing, accurately measuring video campaigns is a key part of understanding, and building on, the success of a campaign.
The IAB Video Steering Group have put forward their views and advice, in the form of this viewpoint paper, on the importance of video measurement and the factors that should be taken into account when putting into practice.
LOG IN TO DOWNLOAD
You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.
Topics
Related content
Video comes to Tinder: The Perfect Match?
Tinder is rolling out a new feature known as Loops, which brings video to the dating app for the first time.
Learn more
Digital video: Principles for creative best practice
Learn more
BBC, ITV and Channel 4 to invest £125 million in new Freeview app
Three of the UK's biggest TV channels are joining forces to invest in Freeview to ensure it can stand up to competition from services like Netflix and...
Learn more
Why digital advertising works
Discover why digital advertising is effective for reaching your customers and building brands.