Stay Engaged 2022

The IAB UK Podcast

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Event Overview

In 2020, Engage - IAB UK’s flagship event - went online. 15 audio episodes from the likes of Tom Goodwin, LADbible, WWF, Acast, Google, Facebook, Microsoft and many more attracted thousands of listeners as we turned Engage into Stay Engaged. Stay Engaged has returned for a third year, with a series of daily offstage sessions running from May through to August. Combining keynotes, deep-dive interviews and provocative group discussions, Stay Engaged showcases IAB members and the best of the digital advertising industry. Stay Engaged is released weekly via the IAB UK Podcast, with one audio session going live every week.

Catch up on the series so far here.

Coming to Stay Engaged...

The Emergence of the Workday Consumer: Implications for brands & advertisers

The global pandemic rendered the past two years anything but normal. The way we work and where we work has gone through a transformation, not only in accelerating the digitisation of our lives, but also merging work with our personal life. How has this changed our habits as consumers? What does this mean for brands and advertisers? The team at Microsoft Advertising set out to understand the impact of these changes and how advertisers are adapting to this journey. What they discovered is a new consumer behaviour: the Workday Consumer.

Ravleen Beeston, Regional Vice President UK Sales at Microsoft Advertising, uncovers the emerging personas identified in the findings and explains how advertisers can reach these evolving consumers.

Ravleen Beeston, Regional Vice President, UK Sales, Microsoft Advertising

First-Party Like it's 1999

TripleLift explores how the digital advertising industry is successfully preparing itself for the deprecation of third-party cookies. Get an intro on the Essential Marketplace by TripleLift, offering advertising solutions for every channel and every objective.

Rob Ishag, RVP, Demand Sales, Northern Europe & Chloe Nicholls, Head of AdTech, IAB UK

How & Why Audio is Changing Our World - & What it Means for Marketers

AdTonos share the latest smart technologies that allow consumers to interact using speech to order goods and services and ask for help. How do these technologies incorporate machine learning and AI to communicate using NLP techniques and identify speech and language differences that target and support diversity such as race and disability? In this session, learn how social media, retail, health, business and leisure are now using audio and voice - and the huge opportunities this brings the advertising world.

Paul Cranwell, VP Strategic Partnerships, AdTonos & Roger Cutsforth, Founder of White Label Studio

Honouring the ‘Kind’ in Humankind

We live in a complex world, and no we don’t just mean ad tech (but, good point). Leila Sheridan - Head of Brand & Agency at Criteo - is here to discuss why creating meaningful human connection is the key to navigating this. Leila isn’t your typical Head of Brand & Agency. Over the last seven years she has also worked in refugee camps across Europe and has acquired some beautiful truths along the way. In a time when we are all searching for meaning and connection, Leila talks to us about how we can learn by stepping away from our own lives and extending kindness to our fellow humans. Join her to discover the five key principles of creating unifying connections both in and out of the workplace.

Leila Sheridan, Head of Brand and Agency, Criteo

Going Global: The future of digital

Consumer habits are changing everywhere, whether you’re in Dubai, Singapore, New York or London. As we look to the future, our mission must be to strive for global digital standards that meet consumers needs and work for our digital futures. In this conversation, NBCUniversal’s Hayley Cochrane and former host of CNBC’s Marketing Media Money, James Wright discuss why the industry needs a unified response to digital identity and why it’s time for us all to take leadership on measurement.

Hayley Cochrane, Vice President, Global Digital & Advanced Ad Sales, NBCUniversal & James Wright, former Producer and Presenter of CNBC International’s Marketing|Media|Money

User Experience is the Key to Advertiser Success

Do you remember when searching the web meant navigating a minefield of unwelcome pop-ups promising to cure your belly fat? While this may still ring true for some sites, it’s time to recognise that digital advertising has come a long way. But what has driven this change? Yes, targeting and attribution have played their part – but they have not been the only driving force. This session will dive into the vital, yet overlooked, role that user experience has played in the evolution of digital advertising since the first pop-up banner in 1997. In particular, Picnic’s CEO and Founder, Matthew Goldhill, will discuss the rapid rise of mobile apps and UGC, and how these mobile-first developments have inspired better digital advertising across the wider web. Plus, hear Matt's predictions as the pandemic’s digital acceleration continues and we enter web 3.0.

Matthew Goldhill, Founder and CEO, Picnic

Gaming Inspires the "Walk" from Web 2.0 to Web 3.0

Frameplay's Cary Tilds will share her personal story of how taking a leap from big roles like Chief Innovation Officer at GroupM and SVP, Coporate Strategy at FordDirect, into a gaming ad tech start up, reshaped her understanding of the future of virtual experiences found in gaming and the metaverse. What is the "walk" between where the advertising world is today and where it needs to be in order to meet the consumer?

Cary Tilds, Chief Strategy Operations Officer, Frameplay

The Future of Omnichannel Buying: A Discussion with Magnite

Magnite’s Demand & Publisher team leads will host an honest discussion about the future of omnichannel media buying including focusing on the growth of the CTV market and the rise of AVOD, the deprecation of the third-party cookies and the focus on measurement and audience identity.

Frank Schofield, Demand Team Lead, UK & Nordics & Lorenzo Del Seppia, Seller Lead, UK & Nordics, Magnite

It's a Match

The ad world can be a bit like swiping through your favourite dating app. Consumers pass on brands every day due to confusing messaging or bad creative. Join host, Tyrone from New Digital Age, as he navigates the tricky world of brand and consumer connections with expert advice from leading matchmakers: Octave Audio, Permutive, Number Eight and A Million Ads. What's the recipe for the perfect match?'

Tyrone Stewart, Senior Reporter, New Digital Age, Thomas McKay, Head of Product and Strategy, Octave Audio, Emma Raz, Director of Commercial, Number Eight, Glenn Baker, Client Partner, Permutive & Kim Aspeling, Director, Creative Production, A Million Ads

Let down after lockdown

How does the industry need to change in order to stop letting down parents? Emily Roberts, Co-Founder of The Women in Programmatic Network and Senior Associate at PwC, will be joined by Louise Watson, Practice Director at Propeller Group to dig into the findings from ‘The Exploring Parents in Media and Advertising’ survey

Emily Roberts, Co-Founder of The Women in Programmatic Network and Senior Associate at PwC & Louise Watson, Practice Director at Propeller Group

If music be the food of love, play on

This episode will explore how Gousto and Spotify used data to match recipe ideas with your favourite tunes. Alongside media agency, the7stars, you’ll hear the team explain how Gousto leveraged the power of audio and mood to reach their audience in the moments that matter most, how innovation requires a bit of science and a lot of collaboration, and how to make the most of partnerships.

Meredith Nissen, Senior Account Director, Spotify, Carlie Wittred, Head of Brand Marketing & PR, Gousto, Jonathan Harrison, Digital Strategy and Transformation, the7stars

Online Advertising: How it started... how it's going

James Chandler, IAB UK’s CMO, takes a meme-focused look at the fortunes and fallacies of online advertising in its 27-year history. Join James as he looks at how it started, how it’s going for the internet - from “a passing fad” in 2000 to record online ad spend. He also breaks down some of the unintended consequences of digital advertising over the past three decades and what we can learn for the future.

James Chandler, CMO, IAB UK

Thank you to our Stay Engaged sponsor

TripleLift

TripleLift

Meet our speakers...

Ravleen Beeston

Ravleen Beeston

Regional Vice President, UK Sales, Microsoft Advertising
Ravleen Beeston

Ravleen Beeston

Regional Vice President, UK Sales, Microsoft Advertising

A seasoned digital marketing professional, Ravleen Beeston is an inspirational leader with almost 20 years’ experience in the UK digital marketing Industry. In her current role, Ravleen has overseen huge expansion of the Microsoft Advertising business in the UK over the past seven years. This fast-growing advertising business is fundamental to the core Microsoft strategy. Ravleen sits on the Board of IAB UK as well as supporting key diversity and inclusion initiatives through her Board level work with Media for All (MeFA).

Paul Cranwell

Paul Cranwell

VP Strategic Partnerships, AdTonos
Paul Cranwell

Paul Cranwell

VP Strategic Partnerships, AdTonos

 

Currently VP Strategic Partnerships with London based Audio Ad Tech company Adtonos, Paul is a highly experienced advertising professional with a career spanning radio, outdoor, digital, martech and agencies. His roles have included Sales Directorships at leading radio stations in Manchester, Nottingham, Birmingham and agency roles with The Specialist Works and MD at Radio Works / Maple Street Studios.

Roger Cutsforth

Roger Cutsforth

Founder, White Label Studio
Roger Cutsforth

Roger Cutsforth

Founder, White Label Studio

Founder of specialist audio content creators White Label Studio, Roger has previously held senior leadership roles with publishers Global Media & Entertainment and Bauer Media Group, amongst others. He was also CEO of The Radio Academy and creator of the ARIAs (Audio and Radio Industry Awards) celebrating excellence in UK audio. White Label Studio is Roger's latest iteration of pulling together the best creative talent in UK audio to help brands cut through the noise and contextualise their campaigns for maximum engagement.

Leila Sheridan

Leila Sheridan

Head of Brands & Agency, Criteo
Leila Sheridan

Leila Sheridan

Head of Brands & Agency, Criteo

Leila Sheridan is Head of Brand & Agency for Criteo Retail Media UK. She has worked in ad tech for the last 15 years for companies including Acxiom, Rubicon Project, Rocket Fuel and MySpace. She has also been volunteering with, and raising both funds and awareness on behalf of, refugees for the last eight years.

Hayley Cochrane

Hayley Cochrane

Vice President, Global Digital & Advanced Ad Sales, NBC Universal
Hayley Cochrane

Hayley Cochrane

Vice President, Global Digital & Advanced Ad Sales, NBC Universal

Hayley Cochrane is Vice President, Digital & Advanced Ad Sales, Global at NBCUniversal where she leads international digital sales across NBCUniversal’s vast portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. Since joining NBCUniversal in 2021, Hayley has led on the international roll out of NBCUniversal’s One Platform offering - which gives marketers the power to reach audiences wherever they are across the full NBCUniversal ecosystem.

Matthew Goldhill

Matthew Goldhill

Founder & CEO, Picnic
Matthew Goldhill

Matthew Goldhill

Founder & CEO, Picnic
Cary Tilds

Cary Tilds

Chief Strategy Operations Officer, Frameplay
Cary Tilds

Cary Tilds

Chief Strategy Operations Officer, Frameplay

Cary Tilds is the Chief Strategy & Operations Officer for Frameplay, a global intrinsic in-game advertising leader. She is responsible for leading Strategic Planning, Product, Marketing and Operations. Prior to Frameplay, Cary was the SVP, Corporate Strategy for FordDirect focused on digital strategy and operations. Cary also held leadership roles as GroupM’s Chief Innovation Officer and led Digital Media Operations for Mindshare.

James Wright

James Wright

Former Producer and Presenter of CNBC International’s Marketing|Media|Money
James Wright

James Wright

Former Producer and Presenter of CNBC International’s Marketing|Media|Money
Rob Ishag

Rob Ishag

Regional Vice President, Northern Europe, TripleLift
Rob Ishag

Rob Ishag

Regional Vice President, Northern Europe, TripleLift
Lorenzo Del Seppia, Seller Lead, UK & Nordics, Magnite

Lorenzo Del Seppia

Seller Lead, UK & Nordics, Magnite
Lorenzo Del Seppia, Seller Lead, UK & Nordics, Magnite

Lorenzo Del Seppia

Seller Lead, UK & Nordics, Magnite
Frank Schofield

Frank Schofield

Demand Team Lead, UK & Nordics, Magnite
Frank Schofield

Frank Schofield

Demand Team Lead, UK & Nordics, Magnite
Kim Aspeling

Kim Aspeling

Director, Creative Production, A Million Ads
Kim Aspeling

Kim Aspeling

Director, Creative Production, A Million Ads

Kim is Director of Creative Production at A Million Ads and leads a team of creative talent in defining the standard of dynamic advertising and creating effective strategies across audio. With eight years of experience across the industry, from managing high profile talent to writing and directing for brands such as Adidas and L’Oreal, Kim understands that storytelling is at the heart of how we connect as human beings.

Emma Raz

Emma Raz

Director of Commercial, NumberEight
Emma Raz

Emma Raz

Director of Commercial, NumberEight

Emma is the Director of Commercial of NumberEight, a London-based on-device contextual intelligence platform. Emma has over ten years of experience working in high-tech and is a mobile and gaming expert with rich knowledge of in-app economy design. She holds a Master's in Chinese Law from SOAS in London, and a Bachelor's in Business Management & East Asian Studies from the Hebrew University of Jerusalem.

Glenn Baker

Glenn Baker

Client Partner, Permutive
Glenn Baker

Glenn Baker

Client Partner, Permutive
Tyrone Stewart

Tyrone Stewart

Senior Reporter, New Digital Age
Tyrone Stewart

Tyrone Stewart

Senior Reporter, New Digital Age

Tyrone is a journalist, copywriter and content lead with several years of experience covering the marketing, advertising and technology sectors. He has previously worked as a journalist at Mobile Marketing Magazine, Marketing Week and The Guardian.

Thomas McKay

Thomas McKay

Head of Product and Strategy, Octave Audio
Thomas McKay

Thomas McKay

Head of Product and Strategy, Octave Audio

With over eight years of experience across Adtech, Publishing & Digital Audio, Tom has helped businesses such as Revcontent & News UK deliver exceptional digital strategies. He is now Head of Product & Strategy at digital audio innovator, Octave Audio, working at the forefront of the digital audio market.

Emily Roberts

Emily Roberts

Co-founder of The Women in Programmatic Network & Senior associate at PwC
Emily Roberts

Emily Roberts

Co-founder of The Women in Programmatic Network & Senior associate at PwC

Emily Roberts is the co-founder of The Women in Programmatic Network which supports women in the ad tech industry, as well as a Senior Associate at PwC where she consults on all things digital in the advertising industry. She spent six years working within the top UK publishers specialising in programmatic advertising, most recently heading up the commercial programmatic arm across EMEA at the BBC. She has also worked at Google, in the YouTube agency team and The Guardian programmatic sales team, as well as running a start up advertising agency.

James Chandler

James Chandler

Chief Marketing Officer, IAB UK
James Chandler

James Chandler

Chief Marketing Officer, IAB UK

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