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In 2020, Engage - IAB UK’s flagship event - went online. 15 audio episodes from the likes of Tom Goodwin, LADbible, WWF, Acast, Google, Facebook, Microsoft and many more attracted thousands of listeners as we turned Engage into Stay Engaged. You can listen to all of the sessions here.
Replacing a stage for a microphone, Stay Engaged returns in 2021 with a series of daily offstage sessions throughout August. Combining keynotes, deep-dive interviews and provocative group discussions, Stay Engaged will showcase IAB members and the best of the digital advertising industry.
Stay Engaged will be released daily on the IAB UK Podcast. Sign up here to receive regular emails with links to episodes as they're released through August.
Sessions announced so far...
Emerging technologies are transforming media and marketing, but this is not a linear process – there are successes and disappointments, hype and ‘fad’ labelling. However, some of these technologies do become ‘rising stars’ and there is no better example of this than the journey augmented reality has been on – from a gimmick to what Harvard Business Review now calls an essential technology.
In this session, Havas Media’s Marek Wrobel will look at the past, present and future of AR - charting how it has evolved from Pokémon Go, to a valuable storytelling platform during the pandemic. Marek will also dive into what’s next, with AR try-ons, 3D models and AR portals becoming main-stays in the marketing strategies of many brands. And will rumoured AR headsets from Apple and Facebook make AR the next computing platform?
The internet has been a forum for the open expression of ideas, but the news is now as divided as our political parties. Join Somer Simpson, VP of Product Management at Quantcast, as she addresses the news echochamber we have created and the path to journalistic integrity. Drawing on her background in journalism and digital media, she’ll speak to the tools marketers and publishers can leverage to drive brand integrity and accountability in a free and open internet.
She will address questions such as:
- Past – How did content evolve into the clickbait and fake news of today?
- Present – How has media bias divided us?
- Future – What strategies can marketers, publishers and consumers employ to positively shape the digital ecosystem?
Join Acast for a closer look at recent stand-out podcast campaigns from some of the UK's leading brands. The session will intrigue listeners with how brands seemingly reliant on visual marketing, can bring their products to life through audio, and how working with podcast influencers to tell their brand story will deliver unheard of (until now!) engagement and creative opportunities.
In today’s session, Justin Reid and Katie Spagnuolo will be reflecting on the past 18 months and how Tripadvisor’s global advertising business quickly pivoted their efforts to help clients navigate their way through this pandemic. The team shared first-party data and consumer sentiment survey findings with partners who were in desperate need of timely and reliable travel insights.
The Advertising Association’s recent All In Report found that 20% of UK advertising professionals attended fee paying schools versus a national average of just 8%. Given that imbalance, is there still stigma in ad land about being – or even sounding – working class?
Established in 2021, a new industry forum, Common People, aims to reduce barriers to entry for people from working-class backgrounds, assist with career development and be a space where people can share their career journeys as a source of inspiration.
In this session, Jed Hallam, Sarah Sutton and Emma Hopkins – three of the leading members of the group – talk about why Common People is needed and how it can make marketing better.
Luke Hyams, Head of YouTube Originals - EMEA, and Zoë Clapp, Director of YouTube Marketing - UK, discuss UK specific YouTube Original ‘A Seat At The Table’, with its star Jack Harries. In the film, Jack is joined by Sir David Attenborough before he gathers local & global stories of those affected by the climate crisis to present to world leaders at COP26. The discussion will cover how production took place considering restrictions around travel, and why YouTube is building original content around subjects like sustainability. Listeners will leave feeling inspired by the work that YouTube is doing and excited to learn more about them around YouTube Festival in October.
Synthetic voice is the next exciting frontier in digital audio advertising, opening up a huge range of creative possibilities for brands. Featuring a range of creative examples, hosts Sam and Simon will take listeners on a journey through the power of voice and sound, touching on what this opportunity means for advertisers and what the future holds for synthetic voice and digital audio.
Is there one perfect media plan that covers off all brand outcomes? Can channels be easily substituted to meet the same marketing objectives?
Hear from University of Oxford’s, Saïd Business School, and data and insight experts, Kantar, with a new analysis of thousands of ad campaigns which brings to life real media planning dilemmas.
This is the largest academic study into brand building effectiveness and promises to share how advertisers can make their campaigns 2.6 times more effective by allocating media spend differently.
A lot has been written about how the pandemic accelerated a lot of behaviours from work to education, but history suggests that the real acceleration happens after we emerge from major crisis and build back differently. There is lots of change ahead and for the open minded and curious plenty of new things to experience and learn.
In this session, LADbible Group’s award winning Data specialist, and Director of Data, Intelligence and Planning, Anna-Lee Bridgstock will be joined by Director of Joyride (LADbible Group’s in-house creative team), David Milsom, to get to the root of the hotly debated question: Does data kill creativity? Together, they are going to tackle some of the most commonly debated topics around data and creativity, and how they should work together for optimal results. They will give their unrivalled insight into how one of the world’s largest publishers continues to generate billions of platform views, create dynamic ideas that youth audiences love to engage with and share successful and engaging content time after time. You will also understand how LADbible Group's data team work hand in hand with creatives, tapping into their wealth of audience insights to provide direction and give them a window into the constantly evolving trends, tastes and issues that audiences care about.
In the past year 8D has been the new buzzword in audio, with clients suddenly asking to learn more about 8D and how they could leverage it for their campaigns. But what does it actually mean? And how many Ds are too many? This session will cover it all in an immersive practical guide for marketers, agencies and brands. We’ll chat about how 8D differs from stereo and 3D production, exploring it as a mixing technique for music and considering whether there are practical applications for advertisers.
Recent research by Kantar and the University of Oxford has shown digital channels such as Facebook to be effective brand builds, but advertisers need to be specific with the brand outcome they want to achieve to have impact. In this episode, industry planning leaders will discuss how marketers can accelerate brand growth via this evidence-based approach, uncovering new techniques and approaches the most advanced advertisers in the world are using to build their brand awareness, association and consideration.