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Event Overview

In 2020, Engage - IAB UK’s flagship event - went online. 15 audio episodes from the likes of Tom Goodwin, LADbible, WWF, Acast, Google, Facebook, Microsoft and many more attracted thousands of listeners as we turned Engage into Stay Engaged. You can listen to all of the sessions here.

Replacing a stage for a microphone, Stay Engaged returns in 2021 with a series of daily offstage sessions throughout August. Combining keynotes, deep-dive interviews and provocative group discussions, Stay Engaged will showcase IAB members and the best of the digital advertising industry.

Stay Engaged will be released daily on the IAB UK Podcast. Sign up here to receive regular emails with links to episodes as they're released through August.

Sessions announced so far...

2/8
Rising StAR

Emerging technologies are transforming media and marketing, but this is not a linear process – there are successes and disappointments, hype and ‘fad’ labelling. However, some of these technologies do become ‘rising stars’ and there is no better example of this than the journey augmented reality has been on – from a gimmick to what Harvard Business Review now calls an essential technology.

In this session, Havas Media’s Marek Wrobel will look at the past, present and future of AR - charting how it has evolved from Pokémon Go, to a valuable storytelling platform during the pandemic. Marek will also dive into what’s next, with AR try-ons, 3D models and AR portals becoming main-stays in the marketing strategies of many brands. And will rumoured AR headsets from Apple and Facebook make AR the next computing platform?

Marek Wrobel, Head of Media Future, Havas Media

3/8
Journalistic Integrity on the Open Internet

The internet has been a forum for the open expression of ideas, but the news is now as divided as our political parties. Join Somer Simpson, VP of Product Management at Quantcast, as she addresses the news echochamber we have created and the path to journalistic integrity. Drawing on her background in journalism and digital media, she’ll speak to the tools marketers and publishers can leverage to drive brand integrity and accountability in a free and open internet.
She will address questions such as:

  • Past – How did content evolve into the clickbait and fake news of today?
  • Present – How has media bias divided us?
  • Future – What strategies can marketers, publishers and consumers employ to positively shape the digital ecosystem?

Somer Simpson, Vice President, Product Management , Quantcast

4/8
You've got to try this dish, it sounds amazing

Join Acast for a closer look at recent stand-out podcast campaigns from some of the UK's leading brands. The session will intrigue listeners with how brands seemingly reliant on visual marketing, can bring their products to life through audio, and how working with podcast influencers to tell their brand story will deliver unheard of (until now!) engagement and creative opportunities.

Jack Preston, Director of Acast Creative, UK and US & Dr. Rupy Aujla, The Doctor's Kitchen Podcast

5/8
What first-party data means for the return of travel

In today’s session, Justin Reid and Katie Spagnuolo will be reflecting on the past 18 months and how Tripadvisor’s global advertising business quickly pivoted their efforts to help clients navigate their way through this pandemic. The team shared first-party data and consumer sentiment survey findings with partners who were in desperate need of timely and reliable travel insights.

Katie Spagnuolo, Director, Platform & Data Strategy & Justin Reid, Director of Media, Destinations, Hotels and Growth, TripAdvisor

6/8
Live like Common People

The Advertising Association’s recent All In Report found that 20% of UK advertising professionals attended fee paying schools versus a national average of just 8%. Given that imbalance, is there still stigma in ad land about being – or even sounding – working class?

Established in 2021, a new industry forum, Common People, aims to reduce barriers to entry for people from working-class backgrounds, assist with career development and be a space where people can share their career journeys as a source of inspiration.

In this session, Jed Hallam, Sarah Sutton and Emma Hopkins – three of the leading members of the group – talk about why Common People is needed and how it can make marketing better.

Jed Hallam, Sarah Sutton and Emma Hopkins, Common People

9/8
YouTube Originals: Commissioning where it matters most

Luke Hyams, Head of YouTube Originals - EMEA, and Zoë Clapp, Director of YouTube Marketing - UK, discuss UK specific YouTube Original ‘A Seat At The Table’, with its star Jack Harries. In the film, Jack is joined by Sir David Attenborough before he gathers local & global stories of those affected by the climate crisis to present to world leaders at COP26. The discussion will cover how production took place considering restrictions around travel, and why YouTube is building original content around subjects like sustainability. Listeners will leave feeling inspired by the work that YouTube is doing and excited to learn more about them around YouTube Festival in October.

Luke Hyams, Head of YouTube Originals - EMEA, Zoë Clapp, Director of YouTube Marketing - UK, Jack Harries, Star of 'A Seat At The Table'

10/8
Synthetic voice and the future of audio advertising

Synthetic voice is the next exciting frontier in digital audio advertising, opening up a huge range of creative possibilities for brands. Featuring a range of creative examples, hosts Sam and Simon will take listeners on a journey through the power of voice and sound, touching on what this opportunity means for advertisers and what the future holds for synthetic voice and digital audio.

Simon Palframan, Head of Creative Development & Sam Crowther, Executive Creative Director, A Million Ads

11/8
No Silver Bullet

Is there one perfect media plan that covers off all brand outcomes? Can channels be easily substituted to meet the same marketing objectives?

Hear from University of Oxford’s, Saïd Business School, and data and insight experts, Kantar, with a new analysis of thousands of ad campaigns which brings to life real media planning dilemmas.
This is the largest academic study into brand building effectiveness and promises to share how advertisers can make their campaigns 2.6 times more effective by allocating media spend differently.

Felipe Thomaz, Associate Professor of Marketing, University of Oxford, Saïd Business School & Hannah Walley, Head of Media, Insights, UK, Kantar

12/8
Whatever is going to happen is only going to happen faster

A lot has been written about how the pandemic accelerated a lot of behaviours from work to education, but history suggests that the real acceleration happens after we emerge from major crisis and build back differently. There is lots of change ahead and for the open minded and curious plenty of new things to experience and learn.

Johnny Vulkan, Founding Partner, Anomaly

16/8
Data-Inspired Creativity

In this session, LADbible Group’s award winning Data specialist, and Director of Data, Intelligence and Planning, Anna-Lee Bridgstock will be joined by Director of Joyride (LADbible Group’s in-house creative team), David Milsom, to get to the root of the hotly debated question: Does data kill creativity? Together, they are going to tackle some of the most commonly debated topics around data and creativity, and how they should work together for optimal results. They will give their unrivalled insight into how one of the world’s largest publishers continues to generate billions of platform views, create dynamic ideas that youth audiences love to engage with and share successful and engaging content time after time. You will also understand how LADbible Group's data team work hand in hand with creatives, tapping into their wealth of audience insights to provide direction and give them a window into the constantly evolving trends, tastes and issues that audiences care about.

Anna-Lee Bridgstock, Director of Data, Intelligence and Planning & David Milsom, Director of In-House Creative Team, Joyride , LADbible Group

18/8
Too Many Ds on the Dance Floor

In the past year 8D has been the new buzzword in audio, with clients suddenly asking to learn more about 8D and how they could leverage it for their campaigns. But what does it actually mean? And how many Ds are too many? This session will cover it all in an immersive practical guide for marketers, agencies and brands. We’ll chat about how 8D differs from stereo and 3D production, exploring it as a mixing technique for music and considering whether there are practical applications for advertisers.

Kathleen Moroney, Executive Creative Director & Ben Bell, Composer and Senior Sound Engineer, Red Apple Creative & Sam Dillon, Head of Production, SNK Studios

19/8
Accelerating Brand Growth: An evidence-based approach to brand building

Recent research by Kantar and the University of Oxford has shown digital channels such as Facebook to be effective brand builds, but advertisers need to be specific with the brand outcome they want to achieve to have impact. In this episode, industry planning leaders will discuss how marketers can accelerate brand growth via this evidence-based approach, uncovering new techniques and approaches the most advanced advertisers in the world are using to build their brand awareness, association and consideration.

Pete Buckley, Connection Planning Director, Facebook & Alina Kulesza, Head of Media Planning, Essence

Our sponsor...

Quantcast

Meet our speakers...

Somer Simpson
Somer Simpson
Vice President, Product Management, Quantcast
Somer Simpson
Somer Simpson
Vice President, Product Management, Quantcast

As Vice President of Product Management at Quantcast, Somer leads Quantcast’s product development efforts in designing solutions for marketers, publishers, and consumers. She led the development of Quantcast Choice, a leading consent management platform for consumer privacy, and most recently, the Quantcast Platform. Somer has spent over 20 years in online media and media-related start-ups. After starting her career in photojournalism, Somer moved into online publishing during its infancy, in 1994, where her work included leading digital content for the Miami Herald. She later worked for US newspaper publishing group Knight Ridder, the largest US newspaper publisher at the time. While there, Somer’s innovations in digital publishing helped a local Mississippi newspaper continue delivering news to citizens after Hurricane Katrina took its paper offline in 2005. The paper’s combined print and online coverage went on to win the 2006 Pulitzer Prize for Public Service Journalism.

Somer lives in the San Francisco Bay Area with her family and pets.

Katie Spagnuolo
Katie Spagnuolo
Director, Platform & Data Strategy, TripAdvisor
Katie Spagnuolo
Katie Spagnuolo
Director, Platform & Data Strategy, TripAdvisor

Katie Spagnuolo is the Director of Platform & Data Strategy at Tripadvisor, overseeing audience extension, social, email, programmatic, and data solutions for Tripadvisor’s global advertising partners.

She joined the company in June 2019 with the goal of uncovering and fostering new strategic areas of growth and opportunity for their digital advertising business. Since then, she has expanded Tripadvisor’s product mix across social and other media platforms, strengthened their proprietary first party data offering in market, and released a suite of insights dashboards for partners to inform data-driven business decisions.

Prior to Tripadvisor, she spent nearly three years at Condé Nast, where she supported their branded content and social ad business across the entire brand portfolio. Katie has over a decade of industry experience spanning publisher, ad tech, and agency roles that has helped shape her career focus and passion for data and emerging digital platforms.

Justin Reid
Justin Reid
Director of Destination Marketing, EMEA, TripAdvisor
Justin Reid
Justin Reid
Director of Destination Marketing, EMEA, TripAdvisor

Justin has been at Tripadvisor since late 2014 and is now the Director of Europe, Middle East and Africa for all DMO’s, Travel and Media.

During his time with the company, he has enjoyed working with all the top destinations in the region helping form partnerships with the likes of VisitBritain, Dubai Tourism, Greek Tourism Board, Morocco National Tourism agency and the German National Tourist Board.

Before Tripadvisor, Justin did 10 years at the helm of VisitBritain’s digital strategy in the lead up to the 2012 Olympics. In his spare time, he loves to run and enjoys competing in events for “more senior athletes” such as the European Masters Olympics. Currently, Justin lives in London with his two sons.

Johnny Vulkan
Johnny Vulkan
Founding Partner, Anomaly
Johnny Vulkan
Johnny Vulkan
Founding Partner, Anomaly

Johnny is one of the original founders of Anomaly having helped start the company in New York in 2004. He returned to the UK in 2017 where he now divides his time across each of the international offices having happily swapped planes and airports for Zoom and Google Meet.

Felipe Thomaz
Felipe Thomaz
Associate Professor of Marketing, University of Oxford, Saïd Business School
Felipe Thomaz
Felipe Thomaz
Associate Professor of Marketing, University of Oxford, Saïd Business School

Felipe Thomaz is an Associate Professor of Marketing at Saïd Business School, University of Oxford. He is an expert in marketing strategy and the financial consequences of marketing actions, with a focus on new technologies, and the structure of markets. Additionally, he is a leading marketing academic on the study of illicit markets and trade. Felipe serves as advisor to several University initiatives, including the Oxford AI x SDG Initiative, the Oxford Internet Institute’s Technology and Elections Commission, and the Oxford Martin School’s Programme on Illegal Wildlife Trade. He is part of the Oxford Future of Marketing Initiative, where he has been able to collaborate with and advise a growing set of institutions and companies, from the United Nations to Google, Kantar, Teradata, WPP, and others. Dr. Thomaz is also an inventor and entrepreneur in the AI and marketing technology space. His company, Augmented Intelligence Labs was the first research-led spinout by the University of Oxford for innovations coming out of the business school. Its technologies provide the backbone algorithms for trend prediction and market planning tools that are currently in use by companies like LVMH Moët Hennessy Louis Vuitton, Nestlé, L’Oréal, Unilever, Reckitt Benckiser, and others.

Hannah Walley
Hannah Walley
Head of Media, Insights, UK, Kantar
Hannah Walley
Hannah Walley
Head of Media, Insights, UK, Kantar

Hannah heads up Kantar’s specialist media effectiveness practice, specializing in providing data and insights to media owners and media agencies. Over her 10 year tenure with Kantar, Hannah has worked with a broad range of clients including some of the world’s biggest advertisers, media owners and media agencies. Hannah has a great deal of experience in the ad effectiveness area, including working with key clients to publish white papers based on Kantar’s media learnings, and understanding of people’s attitudes and behaviours online and offline.

Anna-Lee Bridgstock
Anna-Lee Bridgstock
Director of Data, Intelligence and Planning, LADbible Group
Anna-Lee Bridgstock
Anna-Lee Bridgstock
Director of Data, Intelligence and Planning, LADbible Group

Anna-Lee is an award-winning data specialist, who started her career in fashion, but quickly discovered a love for data, and a passion for making data beautiful and easy to understand. She began her career as an analyst in Australia at IPG Mediabrands, Anna-Lee went on to work at MediaCom Berlin, MediaCom London and Wunderman Thompson where she led a team of social, quantitative, qualitative and SEO specialists, delivering new offerings to clients. In the past year, she has launched LADbible Group's own internal Data, Intelligence and Planning team, a new hybrid team model that incorporates data science, analytics, research & insights, media planning & buying and commercial strategy specialists. Anna-Lee recently became one of the UK’s top 20 Women in Data and Technology, one of the UK’s top 100 Data Leaders by DataIQ and has also received awards from the Drum (50 under 30) and M&M Global (Top 30 Talent).

David Milsom
David Milsom
Director of In-House Creative Team, Joyride, LADbible Group
David Milsom
David Milsom
Director of In-House Creative Team, Joyride, LADbible Group

David Milsom oversees LADbible Group's in-house branded content team, Joyride, that develops social-first campaigns for clients including Unilever, Diageo, Adidas and Three. Prior to joining LADbible Group, David worked as a brand strategist, developing progressive thinking for the likes of Nike, Hilton, Sky, Penguin and the United Nations.

Kathleen Moroney
Kathleen Moroney
Executive Creative Director, Red Apple Creative
Kathleen Moroney
Kathleen Moroney
Executive Creative Director, Red Apple Creative
Sam Dillon
Sam Dillon
Head of Production, SNK Studios
Sam Dillon
Sam Dillon
Head of Production, SNK Studios
Ben Bell
Ben Bell
Composer and Senior Sound Engineer, Red Apple Creative
Ben Bell
Ben Bell
Composer and Senior Sound Engineer, Red Apple Creative
Simon
Simon Palframan
Head of Creative Development, A Million Ads
Simon
Simon Palframan
Head of Creative Development, A Million Ads
Sam
Sam Crowther
Executive Creative Director, A Million Ads
Sam
Sam Crowther
Executive Creative Director, A Million Ads

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