IAB Board Guide to Digital Display
Posted on: Tuesday 12 July 2016
See the new IAB Board Guide to Digital Display Advertising.
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Digital advertising in the UK grew 16.4% in 2015 to over £8.6bn, which is the fastest growth rate the market has seen in seven years (Source: IAB / PwC Digital Adspend Study). This is testament to the fact it offers advertisers an abundance of exciting opportunities to connect and communicate with their target audiences.
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