Automotive Online Lead Generation best practice guide

This guide sets out clear best practices for the Automotive Online Lead Generation sector. It describes each process relating to the capture, management and trade of online lead generation data, and clarifies the roles and responsibilities of all stakeholders. 


This guide sets out clear best practices for the Automotive Online Lead Generation sector. It describes each process relating to the capture, management and trade of online lead generation data, and clarifies the roles and responsibilities of all stakeholders. 

The IAB Automotive Lead Generation Working Group has been set up by the IAB Online Lead Generation Council to create this best practice guide. Acquiring and verifying quality online leads in Automotive Lead Generation involves a number of stakeholders of whom, all have responsibilities or ‘duties of care’ to the customer and to each other. These duties of care will be referred to in each section of this best practice guide.

LOG IN TO DOWNLOAD

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Topics

Related content

""

Tomorrow, Today: Your guide to 2030 on-demand now

Learn more
upfronts audience

Nectar360, Bauer, Tripadvisor, Global, Meta & Spotify at IAB UK’s first Media Upfronts

Learn more
a person smiling

AI in ads: what's working?

Learn more
billboard

British Skin Foundation takes home Joy of Digital Award for ‘The Burnable Billboard'

Learn more

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon