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The way consumers interact with media has changed and our industry needs to keep up. To help support both media agencies and media owners to develop stronger partnerships and embrace new opportunities, we’ve created two complementary Planning Wheels - one for media agencies and one for media owners. Both are informed by findings from our Futurescape study and cover four key areas: Target audience: moving beyond stereotypes to engage the right consumers Formats: achieving smart, multi-platform...

James Chandler, IAB UK’s Chief Strategy Officer and part-time morning TV host, is your guide from the future in ‘Tomorrow, Today’ - taking viewers on a tour of the media landscape at the turn of the upcoming decade. Each video explores a key theme from Futurescape - IAB UK’s study into the trends shaping media, marketing and consumer behaviour in the lead up to 2030 and beyond - making it essential viewing for anyone with half an eye on what’s around the corner. As one respected and renowned...

The revamped format will see many of the industry’s most influential media owners and platforms take to the stage at Protein Studios to reveal the new content, innovations and opportunities to shape brand’s advertising strategies in 2026. Bauer Media, Global, Nectar360, Tripadvisor, Activision Blizzard Media, ASOS, Meta, Spotify and Vevo will share details about their upcoming plans and propositions for advertisers, with more names to come. We have been running Digital Upfronts for the past 12...

AI is no longer an emerging trend – it’s here, embedded in our workflows, reshaping the way we plan, create, buy and measure advertising. But with adoption accelerating, what’s actually working? Where are the friction points? And what does our industry need next? To explore this, we gathered together IAB members from across the digital advertising ecosystem for a morning of discussion and expert panels – operating under Chatham House Rules to enable the sharing of open, honest views. We also...

The British Skin Foundation is June’s Joy of Digital Award for ‘The Burnable Billboard’ – a dynamic DOOH campaign that uses real-time UV data and AI to demonstrate the effects of sun exposure on unprotected skin. Created by Wonderhood Studios, the campaign ran across Ocean Outdoor screens in London, Southampton and Manchester. Each screen responded to live UV levels to deliver a striking, contextually relevant message – turning passersby into instant audiences for an urgent health warning. “It’s...

Last night, IAB UK headed to the Houses of Parliament to celebrate the winners of our Digital Advertising Champions campaign: a nationwide initiative shining a spotlight on SMEs using digital tools to reach customers, boost sales and thrive online. Hosted by Dame Caroline Dinenage MP, the reception brought together MPs, Peers, small business leaders and IAB members – including Meta, Reach, Tesco Media & Insight Platform and TikTok – to hear from the Champions themselves. Attendees included Sir...

Advertising and marketing is highlighted as one of four “frontier sectors” – alongside film and TV, video games and music and performing arts – that have the potential to drive significant growth across the economy. The strategy recognises that the UK is home to the most digitally mature advertising market in Western Europe, contributing £109 billion in GVA, but also flags the need to address challenges around exports, procurement access and trust. The plan also identifies AI as a key...