Why it’s time to stop thinking of ‘digital’ as a channel
Michelle Urwin, VP Marketing at Skai, explains that it's time to move beyond thinking of digital as just another channel and instead focus on winning...
Learn moreTrust and effectiveness underpin successful advertising, but these terms can feel nebulous. Our new content series asks IAB members to explore key themes to drill down into what trust and effectiveness really mean and how they’re interlinked
Digital advertising evolves quickly, but some aspects remain constant. Both trust and effectiveness are essential to successful advertising - on or offline - but they have become hotly debated topics in the online sphere. How do you build trust in a digital world where privacy is paramount? What does effective advertising look like in an omnichannel world? And is the advent of AI changing our perception of human creativity?
‘Perspectives on Trust & Effectiveness’ is a year-long content series where IAB members will share thought-leadership pieces exploring eight core themes:
The series starts with six pieces from IAB members, which we’ll be adding to every few weeks over the next year. Read the first pieces here:
Michelle Urwin, VP Marketing at Skai, explains that it's time to move beyond thinking of digital as just another channel and instead focus on winning...
Learn moreFrom price to data transparency, Ekaterina Vagner, Senior Regional Marketing Manager EMEA at Verve Group, explores what media buyers need to be...
Learn moreDom Tillson, Marketing Director at Azerion UK, makes the case for serving fewer, better ads, in contextually relevant, premium environments
Learn moreAs well as measuring success, data and metrics are an essential part of optimising digital advertising activities for every stage of the funnel, writes...
Learn moreDiscover why digital advertising is effective for reaching your customers and building brands.