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“ Retail media is nothing new”, announced James Chandler, IAB UK’s CMO. “Brands have long worked hand-in-hand with retailers. But for me, it's really been that sophistication - the precision of digital advertising - that’s taken it to a whole new exciting level”. Over the course of the morning, we heard why data, loyalty programmes, and customer understanding are the keys to unlocking success in retail media. Here are our top five takeouts… 1. Retail media isn’t just a performance channel Paul...

“Gaming is no longer a test and learn addition at the bottom of the media plan”, declared James Chandler, IAB UK’s CMO, opening our fourth annual Gaming Upfronts. The event brought an audience of advertisers and agency planners up close to the latest insight, expertise and trends from the companies at the heart of the gaming sector. Here are our six key takeouts… 1. Gaming + audio is a powerful combination 69% of gamers like audio ads because they don’t interrupt play, explained Faye McDowall...

“This is the perfect location to talk about connection and community because this is my manor”, explained Paralympian and Broadcaster Ade Adepitan, opening Snap’s 2023 Digital Upfront, which focused on bringing people together in the moments that matter. Snapchat is “an app that’s all about connections” according to Matt Salmon, UK Director at Snap, who pointed to some impressive numbers to make his point: in this country, 21 million use Snapchat every month and 75% of daily active users are...

Environmental awareness is continuing to grow in the digital advertising world as sustainability is brought to the forefront of discussion across industry forums. Calculating the exact emissions of different parts of the ad delivery chain is not easy, but advertisers, publishers, and other groups should be looking at ways to limit their carbon footprint, at both the macro and micro level. In this piece, we will look at the challenges and considerations surrounding creative load size, focusing on...

“ We believe we should be the go-to media partner for any brand looking to activate or engage with young adults”, explained Tim Pearson, Chief Revenue Officer at LADbible Group. “Our view is that if you need to engage with Gen Z or millennials, LADbible Group should be the first media partner that everybody in the industry calls because we are an authentic and credible youth brand.” From that followed an afternoon jam-packed with impressive stats, incredible insights into how LADbible devises...

To equip the industry with the knowledge needed to embrace the retail media opportunity, IAB Europe has released a brand new guide. Led by its Retail Media Working Group, of which IAB UK's own Retail Media Group contributes, the 101 Guide shares key expertise to empower both buyers and sellers. The guide contains the first pan-European definitions of retail media in a digital advertising sphere which have consensus across the National IAB network in Europe. These harmonised definitions drill...

We’ve all heard a lot about retail media, but it was the growth and opportunities offered by commerce media more broadly that the Uber team delved into at their debut Digital Upfront. As Accenture’s Amir Malik explained: “The future of retail media is part of commerce media… expect further convergence of content and commerce.” With Uber’s advertising division on track to become a $1 billion ad business by next year according to Paul Wright, Head of Uber Advertising UK&I, here is what we learnt...

What is the Intermediary & Platform Principles Pilot? The year-long Pilot was launched by the ASA, in collaboration with IAB UK members, to help explore whether and how the UK advertising self-regulatory system might evolve to bring greater transparency and broader accountability to its work online. The initiative is a global first and involved some of the largest companies in the digital advertising supply chain – Adform, Amazon Ads, Google, Index Exchange, Magnite, Meta, Snap Inc., TikTok...

“The BBC is the world’s most trusted news brand, and we’ve built that trust over 100 years of delivering the global gold standard in journalism with our editorial values, which we deliver each and every day. My job is to keep it that way, but you can only keep it that way if you stay fresh and relevant”, explained Deborah Turness, CEO, BBC News. ‘Transform’ was the theme of the afternoon, and during the course of the next hour, the BBC team explained the transformations underway with several of...

At IAB UK, our vision for effective regulation is that the right standards and tools are in place - with buy-in across the digital advertising supply chain - so that businesses can identify responsible partners and uphold best practices. The IAB Gold Standard sits at the heart of this framework of industry-led regulation. To support this, we have worked with IAB Tech Lab to map how existing industry issues are addressed by current industry standards. Here you will find a breakdown of key issues...

Taking into consideration the responses we had to the Gold Standard consultation - which were positive and constructive - we will be updating the Gold Standard with the steps outlined below from next week. Companies that are Gold Standard certified will need to adhere to the updates by their next Gold Standard renewal date, or within the next six months (by 2 April 2024) - whichever comes first. The actions we’re taking include two alterations to what was originally proposed in August as a...

“At Amazon, we’re customer obsessed… and that obsession is at the heart of every decision we make”, explained Piers Heaton-Armstrong, VP of EU Advertising, opening Amazon Ads’ 2023 Digital Upfront. The next hour and a half gave delegates a fast-paced tour through Amazon’s portfolio of media solutions - from Twitch to Freevee - with some exciting announcements along the way. The evening rounded up with an exclusive performance from Kaiser Chiefs. Here’s what we learnt beforehand: 1. Advertising...

“60% of SMEs in this country are investing in paid-for digital advertising, which rises to 81% for businesses with between 10-49 employees” explained our Chief Industry Officer, Tim Elkington, opening our third regional roundtable - hosted in Leeds - with MPs, local press and business leaders. The ensuing discussion touched on a wide range of issues, from the need to build public trust in news content, to ways that local media outlets can effectively monetise their content and services while...

We had a very clear aim when we embarked on this study with Public First: to quantify the value that the digital advertising industry delivers to the UK economy, businesses around the country, and the vast majority of people who depend on free digital services every single day. Significantly, we have been able to put a monetary value on the UK digital advertising industry’s economic footprint for the first time: ‘The Digital Dividend’ shows that the digital advertising industry contributed a...

The digital advertising industry contributes £129bn gross value added to the UK economy and supports 2 million jobs across the country In the cost-of-living crisis, 70% of UK adults say that it’s important to them that online services are free Free, ad-funded digital services - such as email, social media, online news and streaming services - are worth an average £14,600 per year to every UK household in consumer surplus [1], indicating the high value that people place on having free online...

The report, led by Credos (the UK advertising industry think tank) and conducted by research agency Craft, interrogates the levels of public trust in advertising and sets out the reasons behind a widening generational gap in attitudes. Key findings include: The most significant driver of trust in advertising remains a positive one – engaging and enjoyable creativity Ad bombardment remains the biggest driver of distrust, and its importance has increased significantly for younger audiences since...

“We know our audiences well… we’re on a journey for registered users”, explained Reach’s Graeme Brown, opening our second regional roundtable, hosted in Stoke. How to leverage digital advertising to help small businesses reach these audiences via the local press - and in turn bolster news organisations - shaped the following discussion. In attendance were: Aaron Bell, MP for Newcastle-under-Lyme; Christie Dennehy-Neil, Head of Policy & Regulatory Affairs at IAB UK; Graeme Brown, Editor of the...

We’ve covered how far the industry has come in developing alternative targeting and measurement solutions, as well as breaking down the types of solutions on the market. Now let’s delve into what is actually out there - the tools that are being developed and are currently available for you to adopt or trial. Please note, this directory is not exhaustive and by featuring tools here, we are not endorsing them. The aim of this directory is to give our members further information about what is...

The Belgian Market Court has agreed that a ruling is needed from the Court of Justice of the European Union (CJEU) before there is further assessment of the Action Plan IAB Europe was required to submit to the Belgian Data Protection Authority (APD) as part of its enforcement of its original decision against IAB Europe. This is following an appeal by IAB Europe against the APD’s decision to validate the plan in January 2023, despite the Market Court’s interim judgement (made in September 2022)...

AdNetZero Essentials Format: 5 online interactive learning modules and a multiple-choice exam Time Commitment: 8 hours Cost: £60 (subject to membership) Includes techniques to measure and reduce carbon emissions related to work produced across the advertising process. Recognises how the industry can promote sustainable behaviour change, and how to avoid greenwashing in advertising. CPD recognised Digital certificate Find out more Change the Brief: Purpose Disruptors Format: Pre-recorded sessions...