LADbible Group & Uber to make their Digital Upfronts debut this autumn
Posted on Thursday 10 August 2023 | IAB UK
Our biggest ever Digital Upfronts season continues to gain momentum as LADbible Group and Uber join the line up
Both will be hosting Digital Upfronts for the first time this autumn, as they take their place alongside Amazon Ads, BBC Studios, Snap Inc. and YouTube for a month-long festival of digital creativity and innovation.
This year, we’re also introducing Retail Media and Connected TV Upfronts - reflecting the surge in interest in both channels - while Podcast and Gaming Upfronts will return to spotlight the growing wealth of possibilities for advertisers. You can find a full list of the companies taking part in all of the events here, with Twitch a new addition to the Gaming Upfronts line up.
“Digital advertising is becoming increasingly diverse - offering advertisers myriad possibilities to connect with consumers - and this year’s Digital Upfronts agenda truly reflects that,” explains our CMO James Chandler. “LADbible Group and Uber both have unique and highly valuable advertiser propositions and I’m so excited to see how they bring that to life at their first IAB Upfronts.”
Digital Upfronts is taking place 25 September - 19 October 2023 at venues across London. All events are free to attend and will give brands a first-look at the latest advertising opportunities from some of the biggest players in the digital industry.
Find out more about the events and start booking here.