UKOM: Digital Market Overview March 2017
Posted on: Tuesday 09 May 2017 | UKOM
Share this
Using UKOM approved comScore data, the Digital Market Overview provides insights into what the UK population is doing online.
UKOM has approved comScore’s Multi-platform data which reports audience behaviour across desktop, tablets and smartphones. The Digital Market Overview provides a top-line snapshot of audience behaviour each quarter and headlines from this month include:
-
Total digital population across desktop, smartphone and tablet was 50.4m in March 2017
-
48% of all time online spent on smartphone, 15% on tablet and 37% on desktop
-
Females 18+ spend 69% of their time online on mobile devices compared to only 59% for males
-
82% of mobile minutes come from apps
-
More 55+ use a tablet to access the internet than a smartphone
-
95.8% of the UK online population used Google in March 2017. YouTube alone reached more than all Facebook properties combined (FB, Instagram & WhatsApp) and has grown by over half a million since December.
-
Snapchat, Apple & Spotify have the greatest share of time on mobile devices
You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.
Related content
UKOM: Digital Market Overview Q3 2020
The Digital Market Overview provides a top-line snapshot on audience online behaviour, using UKOM approved Comscore multi-platform data that reports...
Learn more
Good impressions count - now more than ever
When it comes to digital advertising, not all impressions are equal and premium content environments are delivering more for brands, writes IAB UK’s Head...
Learn more
UKOM: Digital Market Overview Q2 2020
The Digital Market Overview provides a top-line snapshot on audience online behaviour in June 2020, using UKOM approved Comscore multi-platform data...
Learn more
UKOM: Social, gaming & news see huge growth in lockdown
The latest UKOM data covers online usage for April 2020 - the first full month of lockdown in the UK
Learn more