UKOM: Smartphones account for 74% of time spent online
The latest market overview from UKOM explores the online behaviours of the UK population in December
Learn moreUKOM: Digital Market Overview June 2017
Posted on: Thursday 27 July 2017 | UKOM
Using UKOM approved comScore data, the Digital Market Overview provides insights into what the UK population is doing online.
UKOM has approved comScore’s Multi-platform data which reports audience behaviour across desktop, tablets and smartphones. The Digital Market Overview provides a top-line snapshot of audience behaviour each quarter and headlines from this month include:
- Total digital population across desktop, smartphone and tablet was 50.4m in June 2017
- 50% of all time online spent on smartphone (last time smartphone time reached 50% was Dec 16), 13% on tablet and 37% on desktop
- Mobile has boosted digital minutes, rather than replace the desktop
- 3.8m adults are now mobile only
- Females 18+ spend 69% of their time online on mobile devices compared to only 58% for males
- Smartphone share decreases with increasing age, but 55+ have the greatest tablet share
- Parents spend a greater share of their time on smartphones (57%)
- 82% of mobile minutes come from apps
- Snapchat, Apple & Spotify have the greatest share of time on mobile devices
- News sites witnessed big gains as major stories (General Election, Terrorist attacks and Grenfell Tower) dominated headlines
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