UKOM: Digital Market Overview June 2017

Posted on: Thursday 27 July 2017 | UKOM

Using UKOM approved comScore data, the Digital Market Overview provides insights into what the UK population is doing online.

UKOM has approved comScore’s Multi-platform data which reports audience behaviour across desktop, tablets and smartphones. The Digital Market Overview provides a top-line snapshot of audience behaviour each quarter and headlines from this month include:

Total digital population across desktop, smartphone and tablet was 50.4m in June 2017
50% of all time online spent on smartphone (last time smartphone time reached 50% was Dec 16), 13% on tablet and 37% on desktop
Mobile has boosted digital minutes, rather than replace the desktop
3.8m adults are now mobile only
Females 18+ spend 69% of their time online on mobile devices compared to only 58% for males
Smartphone share decreases with increasing age, but 55+ have the greatest tablet share
Parents spend a greater share of their time on smartphones (57%)
82% of mobile minutes come from apps
Snapchat, Apple & Spotify have the greatest share of time on mobile devices
News sites witnessed big gains as major stories (General Election, Terrorist attacks and Grenfell Tower) dominated headlines