Time Spent Online: January - June 2017

The IAB publish figures every 6 months for how long people actively spend online each day, in order to bring clarity to the market by removing any confusion around conflicting sources claiming to measure time online.

Using UKOM figures (the official cross-industry standards body that measures online audiences using approved comScore data), we can reveal that the average Briton spent 49% of their online time on smartphones, 37% on desktop / laptops and 15% on tablets on average per day January to June 2017. 

Time spent online - January to June 2017

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